Google Ads
Outrank Them All
22 July 2022
If you know a thing or two about search engine ranking, you probably wish your sites would take the...
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Words to Avoid in Ad Campaigns
5 May 2022
Why bother about being rough or toxic By saying toxic here, we mean using provocative copy,...
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New Year in Marketing: Trends 2022
24 January 2022
To mark the new year and to take a closer look at marketing trends, ZorbasMedia team has...
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Google Is Unwrapping Automation
18 October 2021
The Think with Google insight portal has rolled out an animated interactive demonstration of how...
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Platforms Spur In-App Shopping
12 October 2021
Google is fighting for cookie substitutes and is promoting privacy clauses in the Play Store, Apple...
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New Google Ads for Travel
4 October 2021
Travel bans are still very much a thing, but this does not mean that the travel vertical is dead....
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Google Highlights Bargains in Search Results
26 August 2021
People like saving money even when they are not in reduced circumstances. Google reports that...
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Privacy Policy Section for Google Play Store
2 August 2021
Any affiliate working with Google Play Store would know by now that it is difficult enough to get...
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Case Study: How to Make $443.85 Promoting Dating Offers on Google Ads
15 February 2021
Disclaimer: The case was written by one of the MyLead publishers who wished to remain...
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Mobile Content in Affiliate Marketing
17 August 2020
Definition of mobile content offers Types of mobile content offers Mobile content business...
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Checklist for Google Play App Optimization
4 June 2020
Artem Tkachuk, ASO Manager at Onde.app and ASO Expert at ASOdesk, discusses the main principles...
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Google Discovery Ads Are Now Available Globally
28 May 2020
About a year ago, Google unveiled its plans for expanding the platform’s ad opportunities and...
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How to Improve Your Google Ads Quality Score
7 April 2020
Google assigns a quality score to every ad campaign depending on multiple factors. The outcome of...
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Everything You Need to Know About Google Ads Lead Forms
12 March 2020
Google offers a lot of advanced ad tools, such as Display Network, ads in search results, video...
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Getting Started with Google Ads Remarketing: How to Choose the Right Audience and Create an Ad
10 March 2020
Remarketing is an ad strategy that allows you to deliver personalized ads to people who have...
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From toxic paid SMS and fraudulent WAPclick to something new and yet profitable
6 December 2019
Hello there! It’s my first column on ZorbasMedia, and so I would like to introduce myself. My...
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Google Ads to Improve Ad Asset Tracking in App Campaigns
28 October 2019
On October 24, Google Ads announced it will be improving app campaign modeling to serve more...
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Google to roll out several updates to its ad policy
24 October 2019
The search giant has announced that it is going to introduce three important changes to its ad...
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Google Joins the E-Commerce Race with Its Shopping Ads
10 October 2019
Today, we look at another opportunity for your E-commerce income – Google Shopping Ads....
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