Google Ads
Checklist for Google Play App Optimization
Artem Tkachuk, ASO Manager at Onde.app and ASO Expert at ASOdesk, discusses the main principles and specifics of app promotion on Google Play. He also shares how to use text descriptions, graphics, and reviews effectively to maximize traffic and installs.
Google Discovery Ads Are Now Available Globally
About a year ago, Google unveiled its plans for expanding the platform’s ad opportunities and announced that it was going to develop and test out a new ad format called Discovery Ads. Finally, Discovery Ads have emerged from testing and are now available to all advertisers throughout the globe.
How to Improve Your Google Ads Quality Score
Google assigns a quality score to every ad campaign depending on multiple factors. The outcome of your score affects both the position of your ads and your cost per action. That is why it so important to ensure that your ads are high-quality. Your Quality Score depends on three main criteria.
Everything You Need to Know About Google Ads Lead Forms
October 2019 saw Google roll out a beta version of its lead form extensions that affiliates had interacted with before on other platforms such as Facebook. This article covers what a Google Lead Form actually is and discusses its benefits and drawbacks.
Getting Started with Google Ads Remarketing: How to Choose the Right Audience and Create an Ad
Remarketing is an ad strategy that allows you to deliver personalized ads to people who have previously interacted with your website or app. This article covers how to create a remarketing audience, set up a campaign and pick up the tools necessary to launch an effective ad.
