Any affiliate working with Google Play Store would know by now that it is difficult enough to get approved, yet once you are in, you can drive some impressive figures in your mobile ad campaigns. Well, here is yet another wagon hitched to the train of privacy-centered updates we have been seeing recently.
Google has announced that starting from April 2022 every single app listed in the Play Store will display a privacy section. Brands, affiliates, and developers have to provide transparent information as to how the user data that is being collected by the app is going to be stored, processed, and used. Previously, this applied only to family-friendly apps or to special apps that collect sensitive information. Soon it will be universal.