Guide to targeted ads on Spotify

Ad formats on Spotify Ads, targeting settings, creating, and running ads. Spotify, the streaming platform, was launched in Russia and few more geos on July 15, 2020. The platform has a lot to offer to its users in terms of content....

Comprehensive guide on keyword match types in Google Ads

CTR of and ad mostly depends on its relevance to search requests. Keywords with different types of match are used to increase the relevance of campaign. Read on to get better acquainted with Google Ads match types and how and when...

3 Ways to Drive Organic App Installs

Affiliate wisdom has it that there's nothing better than organic traffic to get more users and boost your app retention rates. Indeed, no matter where you launch your ads and buy ad inventory from, organic traffic is the most effective...

A Not-So-New Way to Recognize and Track Users Without Cookies

Now, cookie technology is gradually being phased out by browsers and governments alike. However, marketers still need to carve out a way to identify individual users and track website visitors' data. Today, we are going to break down...

Top 6 Free (Or Freemium) Keyword Research Tools

We have compiled a list of keyword research tools that are easy to use and can provide marketing experts with valuable data to boost their performance. The best part is you don’t have to pay to access this information. So, let’s get...

19 Things That Facebook Algorithm Loves

Facebook's ad algorithm is notoriously unpredictable and not always correct. However, there are some factors that can help you improve Facebook's ad relevancy score and the general rating of your ad account. Of course, not all of these...

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