28 october 2019 0 comments reading time: 1 minute

Google Ads to Improve Ad Asset Tracking in App Campaigns

On October 24, Google Ads announced it will be improving app campaign modeling to serve more relevant ads to users who are interested in downloading apps.


App campaigns on Google Ads use text, image, video and HTML5 assets that have been uploaded to deliver ads to users across Google’s network. In the next few months, the ad platform will update app campaigns by attributing traffic to each of these creative assets.

If Google Ads is able to track which combination of creative assets has the best performance rate, it will significantly improve the way campaigns select and serve asset combinations as ads. These changes are also believed to help advertisers make more informed design decisions to drive app downloads.

The announced updates will be rolling out over the coming months. Advertisers who have active app campaigns running on Google Ads will automatically adopt these changes. Google claims that the updates won’t produce any adverse impact on app campaigns’ performance, noting that advertisers might see some shifts in their asset reporting data.


Этот текст скопирован с сайта https://zorbasmedia.com
Author:

Have something to tell about affiliate marketing? Become a ZorbasMedia author!

Featured Articles
XCash: A major dating affiliate program on making dating convert You are watching ZorbasMedia interview with William Soares Pinto, head of business development at XCash, a major affiliate program specializing in dating. In this interview, we discuss the dating vertical in affiliate marketing and how to use various approaches to monetize your traffic and ensure that affiliates make the most out of their marketing efforts. Enjoy the video and high ROI to you all!...
Google rolls out updates to its Ads Editor On November 7, Google released Ads Editor version 1.2, which offers some handy updates to improve on campaign type support and multi-account management. In Editor’s latest version, advertisers will be able to create and edit app engagement ads and Discovery campaigns, a new format that allows you to serve ads on YouTube, Gmail and Google Discover feed. When it comes to the edit pane, you won’t hav...
Chrome and Firefox To Restrict Push Permission Prompts On November 4, Firefox announced on its official blog that it will hide push notification requests from websites by default. From Firefox 72 onward, the browser will no longer show permission prompts unless the user has interacted with the website prior to the request. Interaction, in this case, implies that the user has performed a tap, click, or pressed a key. Firefox will also add a small permission...
Comments
No comments
Leave a comment
Ответ на комментарий: ....
This site uses cookies. By closing this message and continuing to browse the site, you authorize their use.

The three most important affiliate marketing news.


Этот текст скопирован с сайта https://zorbasmedia.com
Подписка в процессе...

Этот текст скопирован с сайта https://zorbasmedia.com