About a year ago, Google unveiled its plans for expanding the platform’s ad opportunities and announced that it was going to develop and test out a new ad format called Discovery Ads. Finally, Discovery Ads have emerged from testing and are now available to all advertisers throughout the globe.
Google Discovery Ads are served across Google’s Discover app, Gmail, and YouTube. They are available in the form of a single image and carousel ads. The company claims that the format’s reach will account for 2.9 billion people (compared to Facebook’s overall audience of almost 3 billion users across its app family).
The new format is yet another effort by Google to deliver more apps on its apps and social platforms. The company seems to say that it hopes to keep up with Facebook in terms of ad audience reach.
Developers claim that “aspirational imagery and copy is crucial” as far as Discovery Ads are concerned. To properly analyze your audience and reach your customers, you will be able to set up targeting by gender, age, income, and other parameters.