Table of Contents
The material is prepared by ENCHANT AFFILIATES.
Despite restrictions and strict legislation, the Australian gambling market is one of the most attractive in the world (at least due to the fact that about 35% of adult Australians regularly play machines and bet). Abo Casino (Curacao) is an excellent choice for those who want to work with Australia and a licensed casino. Today we explain the attractiveness and profitability of this geo + offer bundle and confirm this with the case of one of our partners. Spoiler: The record number of deposits with one active player on the Abo Casino (Curacao) product is 868.
- Period of time: 01.02.2022–31.03.2022
- Product: Abo Casino (Curacao)
- GEO: Australia (AU)
- Traffic source: PPC (Google Adwords)
- Payout: CPA €250–300 | Hybrid €120 + 40%
An Aussie Walks into a Casino
Gambling in Australia is quite common and not a taboo. The minimum age for playing is 18 years, and according to statistics, Australians play not to get rich, but to have fun and spend an average of > $1000 a year on this (while this amount grows by 2% annually). Players in Australia practically do not withdraw their funds. The percentage of cashouts on this geo is only about 30%, while in European countries (such as Germany, for example) the figure can be 50% and even 70%. Australians with large winnings usually continue to play on this money, which only confirms the fact that for Australians the casino belongs to a hobby, not a way of paying off their debts.
Casino is always a casino
As a rule, the casino is associated with something bright and attention-getting. The colors used for the prelander are associated with the usual for Australia things – beach, bright sun, clean colors – and coincide with the main ones for the Abo Casino.
The same color scheme is associated both with leisure and entertainment. It is also important that the prelander contains the product logo, main character of the game and one of the most popular slots in the chosen geo — Elvis Frog in Vegas made by BGaming provider. Three most popular games providers in AU are Infin, BGaming and IGTech, most popular slots — Wolf Treasure, Elvis Frog in Vegas, 15 Dragon Pearls: Hold and Win.
The Context of the Land Down Under
While working with any geo, taking into account its specifics is crucial. If using local keywords for Google PPC, you can reduce the cost of the click and attract more targeted players who, accordingly, will make more deposits and make higher bets. It is not necessary to open an Australian dictionary for this. For example, in Australia, slots turn into Pokies and this is far from a complete list of language metamorphoses.
The specifics of local payment systems are no less important. Using certain names will also improve conversion and bring the target player. Some players are looking for not just online casinos, but the opportunity to use a specific payment to play the casino. The main payment method for Australia are bank cards. The keys for payments are even narrower, but they work better for the desired result and finding targeted players. Noteworthy that all casino reviewers always indicate possible payment methods, which means that this somehow affects the conversion rate 🙂
Do not forget to pay attention to the most popular games and providers in the regions that you currently work with. For example, you can mix your keys with keys on providers and slots that are popular in a particular region, which also improves the result.
- click2reg — 44%
- reg2dep — 23% (partners easily achieve 30%+ reg2dep — so it only depends on your approach)
- click2dep — 10%
They will be back
Abo Casino is fully licensed and regulated by Curacao. This increases the trust for the player and helps to create a positive first impression from the product. In the future, the key role is assigned to the Retention department. Not just the first deposit is important, but the systemic interaction. Those products that receive the maximum profile are processed each registration in all possible (legal) ways. All Enchant Affiliates products belong to this category of partners. Detailed analysis of the behavior of players and the correct selection of communication methods is the way to a higher conversion. For example, exclusive promos and bonuses associated with personalized email and push campaigns encourage players to return to casinos more often.
Abo Casino is a flexible product in all respects. It is perfectly adaptive for the mobile version and works well not only in the browser, but also in a WebView, so that the casino is available wherever the player is and whatever device is in his hands. By the way, for their partners Enchant Affiliates are ready to share apps for any geo completely free or make a new one.
Thanks to Live chat, players can contact support at any time and resolve their questions 24/7 in both English and German languages. Abo Casino has seven language localizations (EN-AU, EN-NZ, EN-CA, PL, DE, IT, FR-CA), so if you have experience with several geos, you can apply it to Abo Casino, since Canada is also the target for the brand (English and French-speaking). Conditions for CPA are €250–300, for Hybrid — €120 + 40%. Enchant Affiliates is ready to personalize the conditions for each partner case by case.