Affiliate marketers often spend hours testing different offers and GEOs before finding a winning combination. To help you save time and money, we’re sharing a case study from Chilli Partners affiliate network, where the Syndicate team achieved a stellar 105% ROI on a single month’s ad campaign for NineCasino in Brazil. The team leveraged a three-step creative strategy: creative+lander+app, which effectively resonated with the audience.
Chilli Partners is an international affiliate network with exclusive offers.
Our offers are successfully promoted by large media buying teams around the world. Syndicate is among these teams, and their consistent track record with NineCasino is a testament to their expertise. Let’s dive into the details of this successful campaign and uncover the key takeaways for aspiring affiliate marketers.
NineCasino case study with 105% ROI on BR
Syndicate team comment
We’ve previously tested the NineCasino offer in Brazil and compared its performance to other online casinos we’ve been promoting for a while. NineCasino consistently delivered high conversion rates, making it an obvious choice for a full-scale launch in the region.
When evaluating the offer, we also considered the availability of Pix deposits, the Brazilian equivalent of Qiwi. This payment system handles over 99% of all online transactions in Brazil. During testing, we found that incorporating the Pix icon into the creative boosted the final conversion rate.
For our creative strategy, we employed the following tools:
- Anti-detect browser: Octo Browser
- Proxies: private proxies
- Payment cards: private cards with a low risk of flagging risk payment
- Accounts: a combination of our in-house farmed accounts and third-party accounts
- Fan page: a new type of fan page with warm-up from our in-house farming team
- Tracker: Keitaro and a custom-built analytics platform
- Apps: custom-built Android apps customized specifically for this campaign
- Creatives: a blend of motion videos and in-house static images
- Scheme of campaign: since auto-registered accounts are no longer viable, we focused on securing high-quality agency accounts with large limits
During the initial testing phase, we launched 2–5 ad sets per campaign with smaller budgets to optimize targeting and performance.
For our shedding campaign, we selected Fortune Tiger and the respective lander, creating a compelling creo that featured this slot. Fortune Tiger has now become one of the most popular slots among Brazilian players.
We recommend starting with manual targeting settings. Manual targeting by age, gender, device type, operating system, and placements, allows you to achieve better KPIs, conversion, and attract quality traffic.
- GEO: Brazil
- Age: 23–50
- Gender: M
- OS: Android
We chose an Android-based application for two reasons:
- The majority of the Brazilian population uses Android devices.
- Android apps are easier to create with a powerful design that will drive conventions than iOS apps. They are also easier to customize and scale.
There are two main approaches to creos that work well in Brazil.
Slots + Emotions These creos are widely used in Brazil and are easy to find inspiration for on spy tools. The basic idea is to showcase a popular slot game, followed by a big win, celebratory emotions, and a successful withdrawal to the player’s card.
The key nuances are originality and optimization of install costs. Installing apps is always more expensive in the early stages of a campaign. The goal is to get though this initial period, which will ultimately lead to profits in the form of increased payout rates and lifted traffic volume limitations. It’s crucial to reduce install costs as the campaign scales. Eventually, you’ll have a working campaign flow that can handle high volumes of traffic.
Branded creatives are more suitable for large teams with the capacity to scale campaigns. Leveraging the brand’s reputation can instill trust and boost conversion rates. Brazil is also good for “money flow” approaches like showing rich life, beautiful women, Lamborghini, Rolex, etc. If done well, these approaches can be effective in converting users.
Since our campaign is still running, we cannot share the creatives publicly. However, you can find similar examples on spy tools for the target GEO.
The target action for this campaign was to make a minimum deposit. The payout model was CPA, with a payout of €30 per deposit.
Here are the cost metrics at the end of the campaign:
- Average FTD cost: €14.63, with 3,367 deposits in total
- Average registration cost: €1.87, with 26,349 registrations
- Average install cost: $0.86, with total installs 57,294
The campaign was scaled by increasing the budget, duplicating ad sets, and running multiple campaigns. Both approaches resulted in strong ROI. Rules for optimization were not used all the time, and when they were — primarily for install costs.
To summarize: the campaign generated a total revenue of €101,010 and incurred costs of €49,273.17. This resulted in a net profit of €51,736.82, translating to an incredible ROI of 105%.
NineCasino is offered by Chilli Partners.
Here’s why we chose this product:
- Complete localization for Brazil. The website is fully translated into Brazilian Portuguese and optimized for the local culture and preferences.
- The colorful interface, inspired by the Brazilian flag, instills trust and enhances the overall branding experience.
- A wide selection of slots. NineCasino boasts an extensive collection of popular local slots, including Fortune Tiger, Gates of Olympus, Crazy Time, Crazy Coin Flip, Plinko, Mines, Sweet Bonanza, Spaceman, and Auto-Roulette.
- Sports betting. In addition to its robust casino range, NineCasino caters to sports betting enthusiasts with a wide range of options.
- Attractive bonuses. New users are greeted with personalized bonuses, and there are weekly prizes up for grabs in the Wheel of Fortune tab.
- Local payment methods. Users can deposit through a variety of convenient local payment options, including Pix, Boleto Bancario, and Santander, in 17 currencies, including crypto.
- Mobile responsiveness. Players can enjoy their favorite games on any device.
- Unwavering security. NineCasino prioritizes player security and privacy by employing industry-standard security protocols, encryption, and authentication using strong encryption and key exchange.
- Responsive support. Round-the-clock multilingual customer support is available in Portuguese, including localized VIP support.
- Loyalty programs. Regular tournaments and promotions with impressive prize pools in local currency.
- Engaging SMM. NineCasino maintains an active gaming community on social media.
NineCasino is an offer from Chilli Partners. The localized offer, featuring the most popular slot in Brazil and a three-stage creative strategy, proved to be a winning combination, generating a remarkable ROI of 105%.
If you’re looking to replicate the success of the Syndicate Group team, head over to Chilli Partners and request access to the NineCasino offer.
If you want to reach new GEOs and audiences, maybe it is all waiting for you on Telegram? We’ve prepared some material about Telegram audiences. What are the messenger’s users like this year? How old they are, what they do, and what they are interested in!