Push

Push notifications have become a true revelation for affiliate marketers. Today this ad format is well-known for attracting big volumes of mobile traffic. Do you want to master push ads? This section contains the best materials on working with push traffic: case studies, guides, and tips from experienced marketers. Subscribe to ZorbasMedia weekly newsletter and follow us on social media, so that you don’t miss a thing!

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Partners.House Traffic Monetization Platform

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XXX Profit on Push Ads in 2022

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CPC, Smart CPC, or Custom Bidding?

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New Year in Marketing: Trends 2022

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Push Marketplace by AdsKeeper — All push providers in ONE platform

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Mobile Content in Affiliate Marketing

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Case Study: How I Made Over $1000 on Dating Offers with Push Traffic

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The Man and the Traffic: The Final Volume

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The Man and the Traffic: Running Install Campaigns

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The Man and the Traffic: Approaching the Finish Line

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The Man and the Traffic: Testing Various Hypotheses on Driving Push Traffic

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Unlocking the Potential of Push Traffic in Affiliate Marketing

In today’s fast-paced digital world, one of the most captivating and effective methods of reaching potential customers is through push notifications. These little pop-up messages on our desktops and mobile devices have become an integral part of our daily lives, providing information, entertainment, and even special offers. 

What are push ads?

Push ads are a form of digital advertising that utilizes push notification technology to deliver messages and advertisements directly to users’ devices. These notifications appear as pop-up messages on desktops and mobile devices, often on the device’s home screen or in the notification center. They can contain various types of content, including text, images, and interactive buttons, making them an engaging and effective advertising format.

Mobile push vs. desktop push

Push notifications, whether on mobile or desktop, leverage web-based software development kits (SDKs) for user accessibility without app installations. Mobile push excels in personalization and engagement, while desktop push offers broader reach. Desktop notifications prompt a straightforward opt-in process for users visiting new sites. Both provide instant delivery and evade email spam filters, ensuring effective and immediate communication.

Advantages of push ads

  • Insane performance: Push ads consistently deliver impressive statistics, making them suitable for a wide range of campaigns.
  • Quality traffic: Since users opt in to receive push notifications from services they genuinely care about, push ads deliver high-quality traffic.
  • Visibility and engagement: Push ads are easy to see on users’ devices, increasing their viewability and engagement.
  • Global reach: Advertisers can target billions of users worldwide with push ads, offering vast potential for campaign reach.
  • Personalization and customization: Push ads allow for personalization with emojis and visuals. Advertisers can choose delivery times to align with time-sensitive campaigns.

Optimization tips

  1. Offer testing: Test various offers for each campaign, as different offers in the same vertical can yield different results.
  2. Creative testing: Experiment with multiple creative variations, pay attention to image quality, and follow network guidelines. Utilize emojis and power words for higher click-through rates (CTR).
  3. Whitelist campaigns: Identify top-performing traffic sources and whitelist them to maintain a consistent high-quality traffic flow.
  4. User freshness segmentation: Segment users based on their subscription date (e.g., fresh users vs. users subscribed more than 7 days ago). Compare ROI between different user groups.

Conclusion

Push traffic is a dynamic and powerful channel in affiliate marketing. To harness its potential, you need to constantly adapt, innovate, and optimize your campaigns. Push ads offer excellent engagement rates and conversion statistics, but success depends on your ability to personalize campaigns, refresh creatives regularly, and leverage the advantages they offer. With the right approach, push traffic can be a lucrative asset in your affiliate marketing endeavors. So, are you ready to unlock its potential and take your affiliate marketing to new heights?