Analytics

What Makes a Good Website

1 September 2022
Looking good is a must if you’re a website that needs to attract visitors and smoothly convert them...
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Emojis Attract Users

3 August 2022
If you feel that your campaigns have hit the ceiling and can’t grow anymore or in case you struggle...
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Outrank Them All

22 July 2022
If you know a thing or two about search engine ranking, you probably wish your sites would take the...
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Little Pain for Big Gain

8 June 2022
In marketing one hears a lot about the so-called pain points and that marketers are supposed to...
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Magic Numbers to Boost Your Marketing Strategy

6 June 2022
To start off, there is no magic button that will make your campaigns convert like crazy. But, we...
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Promote Gambling Without Saying Casino

1 June 2022
Gambling is one of the so-called evergreen verticals, which means that it does not lose its...
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Words To Boost Conversion Rates

20 May 2022
There are certain expressions and words that are sometimes referred to as power or trigger words...
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Text Placement Strategies for Landing Pages

1 April 2022
First of all, why do you need to bother with science, psychology, and all that stuff if you are a...
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Tools for Market and Audience Analytics

31 March 2022
Market analysis is a necessary part of any marketing strategy, whether you wish to enter a new...
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Ad fraud Report by FraudScore: outcomes and aftermath of 2021

17 February 2022
Click the link to get your copy of FraudScore’s Ad Fraud Report. The new year of 2021 looked...
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Faster, Higher, Stronger → Profit. Betting and the Winter Olympic Games

4 February 2022
The Olympics is one of the biggest sports events, and we can harp on about its cultural and...
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New Year in Marketing: Trends 2022

24 January 2022
To mark the new year and to take a closer look at marketing trends, ZorbasMedia team has...
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Snatch ‘Em While They Rest

5 January 2022
Marketers and entrepreneurs usually divide the year in 4 parts — these quarters are referred to as...
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Search engines for affiliate marketing campaigns

13 December 2021
Why do affiliates need search engines A search engine is a software system that operates thanks to...
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What Has Changed With iOS 15

13 October 2021
Over the last few years, Apple has been on a roll to bring massive changes to the digital...
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Gambling in European Countries

24 September 2021
Europe is an alluring destination for our marketing campaigns mostly because of the high standard...
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Less User Data For Marketers

25 August 2021
Why do we need cookies Cookie files and other means of collecting and transmitting user data on...
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Making Top-Notch Creatives

23 August 2021
Affiliate marketing is a rapidly changing industry, and we have to adapt and overcome new...
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Limited options for targeting minors

17 August 2021
If you run campaigns for a younger audience, specifically those under 18 y. o., then you should...
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FraudScore Ad Fraud Report: 2020vs2019 for Zorbas.Media

23 February 2021
2020 saw a record upsurge in ad fraud with fraudsters stealing more organic traffic and faking...
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