Analytics — affiliate and digital marketing trends

In this section, you can familiarize yourself with relevant analytics focused on affiliate marketing and digital advertising. These articles will keep you updated on the industry’s global trends and forthcoming changes in the affiliate marketing world.


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FraudScore Ad Fraud Report: 2020vs2019 for Zorbas.Media

2020 saw a record upsurge in ad fraud with fraudsters stealing more organic traffic and faking more installs than ever. We had our finger on the pulse of the industry throughout the entire year. This time, we decided to reach out to our friends at FraudScore, a team of experts focusing on detecting and weeding out fraudulent traffic, for more in-depth statistics on the state of ad fraud. More on this in the article. 23 february 2021 0
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Finance Offers in Vietnam: Market Research by CPAlab

Vietnam is a GEO with an estimated 95 million inhabitants. However, the Vietnamese aren't particularly eager to take loans. Where does the problem lie, is it in the country's microfinance institutions or in something else altogether? The CPAlab team has run a market research study to figure out what prospects the niche holds for affiliate marketers. 13 november 2020 0
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Fraudulent traffic in the first half of 2020

2020 turned out to be quite a year, and it’s far from over. With the help of our partners at FraudScore, we’ve compiled a report on fraudulent advertising traffic in 2020.  10 august 2020 0
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Most Common Errors in Landing Page Design and How to Fix Them

Webmasters often use ready-made landing pages, which makes them prone to the risk of getting a low conversion rate. This is because a lot of websites are poorly designed. If you want your landing page to convert, it is better to create and test it yourself and fix all the bugs. This article aims to break down the most common web page design errors and how to avoid them. 05 august 2020 0
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How to Measure Your Bounce Rate Correctly: Active Time and Scrolling

In this article, we’re explaining what Bounce Rate is and how to improve it. 11 june 2020 0
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Checklist for Google Play App Optimization

Artem Tkachuk, ASO Manager at Onde.app and ASO Expert at ASOdesk, discusses the main principles and specifics of app promotion on Google Play. He also shares how to use text descriptions, graphics, and reviews effectively to maximize traffic and installs.  04 june 2020 0
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