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XCash: A major dating affiliate program on making dating convert
19 November 2019

You are watching ZorbasMedia interview with William Soares Pinto, head of business development at XCash, a major affiliate program specializing in dating. In this interview, we discuss the dating vertical in affiliate marketing and how to use various approaches to monetize your traffic and ensure that affiliates make the most out of their marketing efforts.

Enjoy the video and high ROI to you all!

  • 1:00 XCash. What do they do and what do they focus on?
  • 2:27 Email traffic for dating. Funnel and approaches
  • 5:50 SMS and Members Area traffic monetization
  • 7:42 This approach may seem so wrong, but it is actually so right
  • 8:36 Influencers are ready to date! (or so they say)
  • 10:50 A few reasons to love API traffic
  • 14:19 What makes XCash so attractive for affiliates
  • 18:05 On LTV and RevShare
  • 23:26 What is the value for the user?
  • 25:00 A very important question
  • 26:48 Fighting bots and fraud
  • 28:10 Competition in the dating industry
  • 29:10 Who you should never target
  • 30:10 Using your biggest competitor to your advantage
  • 31:28 A bonus from William
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