Traffic
FraudScore Ad Fraud Report: 2020vs2019 for Zorbas.Media
2020 saw a record upsurge in ad fraud with fraudsters stealing more organic traffic and faking more installs than ever. We had our finger on the pulse of the industry throughout the entire year. This time, we decided to reach out to our friends at FraudScore, a team of experts focusing on detecting and weeding out fraudulent traffic, for more in-depth statistics on the state of ad fraud. More on this in the article.
New PropellerAds Retargeting Tools
As is often the case, only a fraction of website visitors can be converted into website buyers, while others are reluctant to make a buying decision. To enable you to add more customer touchpoints and better interact with your audience, PropellerAds has rolled out a new retargeting toolbox called Audience 2.0.
Case Study: Running Gambling Offers on TikTok with a $7000 Profit
Traffic source: TikTok Ads GEO: RU Offers: Fresh Casino, Sol Casino, Maxbet Slots Campaign time period: 15.12.2020–20.01.2021 Costs: $3280 Revenue: $10493 Net profit: $7212 ROI: 219% Our first bet was to promote nutra offers on TikTok. However, there were some scaling issues, and so we decided to give gambling a try. NB: When our […]
Case Study: Canada, Gambling, CPL Offer. +$5000 (ROI ~$140%)
This case study shows how to run profitable gambling campaigns based on CPL and shares a few lifehacks to make your marketing efforts a little easier.
Finance Offers in Vietnam: Market Research by CPAlab
Vietnam is a GEO with an estimated 95 million inhabitants. However, the Vietnamese aren't particularly eager to take loans. Where does the problem lie, is it in the country's microfinance institutions or in something else altogether? The CPAlab team has run a market research study to figure out what prospects the niche holds for affiliate marketers.
