Top 10 Secret Tricks and Hidden Features of Facebook Ad Account

19 February 2020
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Top 10 Secret Tricks and Hidden Features of Facebook Ad Account

Today, we are going to share with you some cool Ads Manager features that we use in our work. These tips will definitely help you save time and nerves.

Facebook Ad Library

There are times you want to know exactly what your competitors are running, what creatives they use and how much they spend on their campaigns. If you don’t have a decent ad monitoring tool at hand, you can search Facebook’s Ad Library. Just memorize a fan page name and go to Ad Library. Then, enter the name in the search bar and analyze the search results. You will get comprehensive data on creatives, approaches, and ad copies, all free of charge.

Image text check

If your ad image includes text and you are not sure whether it will pass Facebook’s text to image ratio requirements, check it with this tool by clicking here.

Domain ban check

If you think that your domain has been banned, you can check it with Facebook’s sharing debugger. If a line pops up saying “We can’t review this website because the content doesn’t meet our Community Standards. If you think this is a mistake, please let us know” after you entered a website link in the search bar, then you should consider changing your domain.

Use 3G mobile connection

If Facebook shuts down your IP address and you don’t want to use proxies, turn on a mobile hotspot.

Account farming

If your social account has been shut down and you can’t create new profiles or they get blocked the moment you log into your ad account, you need to start warming up newly registered accounts. Basically, this means that you should start chatting, exchanging photos and so on without entering your ad account. After the warm-up period, you can finally create a fan page and use Facebook’s ad tools. On average, account warm-up will take about a week.

Autofill on Facebook lead forms

If you run lead generation campaigns, Facebook will autofill your lead forms with user details by default. That is, when a prospective lead sees your ad on Facebook and wants to fill in a form, their data will be uploaded automatically. This is not always beneficial, as sometimes telephone numbers can be invalid. So, you should probably consider turning autofill on Facebook lead forms off.

Automated campaign import

We have touched upon this topic here. Import templates are a surefire way to save time and effort.

Analyze your spendings

We recommend you use the following formulas:

  • Price per lead = payout*approval rate (in the decimal format)/(ROI (in the decimal format)+1)
    If your costs per lead exceed this number, this indicates that you need to adjust your campaign.
  • Acceptable price per click = price per lead*average CR
    If the price per click is too high, consider changing your ad campaign settings.

Pay attention to campaign groups

Note that if you launch several campaigns targeted at the same audience from one ad account, then you will compete with yourself. All your campaigns will participate in the same auction and you will end up paying more.

Find out why your campaign was rejected

Sometimes when your campaign gets rejected you don’t know what was the reason behind it. So, you miss the opportunity to fix everything up quickly. 

Fortunately, there are special plugins available that will help you find out why your campaign wasn’t approved (thanks to IM Group for sharing this information with us).

Chrome

Firefox

We hope that this article will come in handy for you and we will appreciate it very much if you send it to your colleague, leave a comment below or share the link on your social networks.

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