Useful Twitch Stats for Influencer Marketing Managers

13 July 2023
Reading: 3 min

Welcome to the exciting world of Twitch, where gamers unite, adrenaline runs high, and streaming sensations are born. As an Influencer marketing manager, you’re about to embark on a journey that will unlock the power of this unique social network. Twitch is an unrivaled realm of live video streaming and engaging content, with explosive growth and a formidable presence in the digital landscape. Join us as we explore 15 fascinating Twitch stats to drive impactful influencer marketing campaigns.

Explaining Twitch and its growth in recent years

Twitch has grown into a popular platform for livestreaming and community interaction. Originally centered around video games, it now offers diverse content like music and art. With its interactive features, including live chat, Twitch creates a sense of belonging and community among its millions of users, enhancing their overall experience.

The importance of influencer marketing on Twitch

Influencer marketing is key to Twitch’s growth and success. Twitch streamers have loyal fan bases, and brands leverage their influence to reach target audiences effectively. Streamers seamlessly promote products during their streams, fostering authenticity and trust. The live chat feature facilitates instant feedback, enhancing brand-audience interaction and fostering stronger relationships.

Twitch stats for influencer marketing

Here are some fascinating Twitch stats points that might come in useful for your marketing endeavours.

Twitch Reaches 7.63 Million Monthly Broadcasters in 2022

Useful Twitch Stats for Influencer Marketing Managers

During the pandemic, Twitch saw a significant increase in broadcasters. In 2012, there were 300,000 monthly broadcasters, which tripled to 900,000 in 2013 and surpassed one million in 2014. The number continued to grow steadily, reaching 3.64 million in 2019. In 2020, however, there was a notable jump to 6.9 million monthly streamers. Although there was a slight dip to 7.63 million in 2022, Twitch still boasts a thriving community of 7.24 million monthly streamers.

Twitch Was 3rd in Chinese iOS Market Before Being Banned in 2018

Twitch, like many other social platforms, has faced government restrictions in China. In 2018, Twitch was gaining popularity among the Chinese gaming community. However, in September of that year, the Chinese government deemed Twitch unsuitable for its citizens and banned the app. This decision was made without an official list of blocked sites, leaving users to find out about the ban through personal experience. Prior to the ban, Twitch was the third most popular free app in the Chinese iOS App Store.

Twitch Has More Than 31 Million+ Daily Active Visitors

According to Twitch, it currently has over 31 million daily active viewers. While there may be a distinction between “users” and “visitors” it’s clear that the number of viewers of Twitch streams has increased significantly since the outbreak of the COVID-19 pandemic. On average, over 2.5 million people are watching Twitch streams simultaneously at any given time.

92,300 Average Concurrent Live Channels (2023)

According to TwitchTracker, the average number of concurrent streamers in 2022 was 92,600, which dropped slightly to 92,300 in 2023. However, 2022 was a challenging year for the platform due to various scandals and the announcement of increased subscription profit deductions for content creators. In addition, Twitch’s popularity declined in 2023, with overall viewership, including hours watched and average concurrent viewers, declining 9.4% year over year.

Ninja Once Again Has the Most Followers – 18+ Million

It may come as no surprise that Ninja currently holds the title for most followers on Twitch. However, there was a time when he wasn’t the leader. In 2019 and 2020, Ninja streamed on the now-defunct Mixer platform, which temporarily allowed Tfue to claim the top spot as Twitch’s most followed streamer.

Although Ninja left Twitch during this time, he kept his account active, allowing his former followers to continue following him despite his hiatus. When he returned to Twitch in 2021, he gained an additional 704,936 followers, bringing his total number of followers to 17,382,149. As of June 2023, according to data from Streams Charts, Ninja has amassed an impressive 18.52 million followers.

From June 2022 to June 2023, Over 3 Billion Hours Were Spent Watching Just Chatting Channels

Just Chatting channels on Twitch experienced significant growth in hours watched between June 2022 and June 2023. With more than 3 billion hours watched and more than 4,000 channels, the category has captured the attention of a large and engaged audience, demonstrating the popularity of non-gaming content on the platform.

The Most Watched Game in 2022 was League of Legends

Useful Twitch Stats for Influencer Marketing Managers

In 2022, League of Legends reigned as the most watched game on Twitch, accumulating nearly 1.5 billion hours of views. It continues to hold the top spot in all-time views, with nearly 60 billion views as of June 2023. Grand Theft Auto V and Fortnite follow closely behind in the all-time views rankings with nearly 33 billion and 31.32 billion views, respectively. These games showcase the enduring popularity and diverse content on Twitch.

In Terms of Mobile Usage, Twitch Has a 73% Market Share

Twitch dominates the mobile live-streaming landscape, capturing a significant 73% market share in Q1 2022, according to Sensor Tower. Bigo Live, Nimo TV, and Omlet follow in terms of popularity. In the broader livestreaming industry, Twitch remains the leading platform, hosting 29 of the top streamers, such as xQC, Gaules, ibai, and auronplay. Its continued prominence solidifies its position as the go-to platform for livestreaming content.

27.7 Viewers Per Stream

On average, Twitch streamers receive 27.7 viewers per stream. The relatively low number of viewers per stream can be attributed to the large number of streamers on the platform, resulting in many streams receiving only a few viewers. This highlights the competitive nature of Twitch, and the challenge streamers face in attracting and retaining viewers amidst the vast amount of content available.

Twitch Has Over 61,000 or 51,817 Partners (Depending on Your Source)

Estimates of the number of partners and affiliates on Twitch vary depending on the source. According to TwitchStats, there are approximately 51,817 partners and 691,003 affiliates on the platform. However, Streams Charts reports a slightly higher number, with around 61,858 partners and 2,009,877 affiliates. 

Over $2 Billion Twitch Revenue

Amazon does not disclose specific financial details for its subsidiary Twitch. However, industry estimates suggest that Twitch generated approximately $2.8 billion in revenue in 2022. While these figures are not official and may vary, they provide a glimpse into the financial success and significant earning potential of the platform. Twitch’s revenue primarily comes from various sources, including advertising, subscriptions, and partnerships with content creators and brands.

233,935 Concurrent Channels at Peak

Useful Twitch Stats for Influencer Marketing Managers

According to TwitchTracker, the highest recorded number of concurrent channels on Twitch occurred on December 1, 2020, with 233,935 simultaneous streams. In 2021, the peak day with the most channels was December 4, with 211,931 channels.

Currently, Twitch has an average of 92,300 concurrent channels and 2.46 million average concurrent viewers. These numbers are slightly lower compared to the numbers in 2021 and 2022. The total number of channels streaming on the platform has decreased by 5% this year, with just over 7.2 million channels, compared to 7.6 million in 2022 and 8.5 million in 2021. The highest number of peak viewers in June 2022 reached 6,642,217.

Twitch Has 7.25 Million Active Streamers Worldwide

As of May 2023, Twitch has a reported number of 7.25 million active streamers worldwide. This represents a slight decline from the numbers in 2022, when the platform had 7.6 million streamers and nearly 2.6 million concurrent viewers. Despite the decline, Twitch remains an important platform for content creators and continues to attract a significant number of active streamers.

21 Billion Hours Watched in 2022

In Twitch’s 2022 Recap, some notable highlights include 21 billion hours watched, 223,000 categories watched, 788 million hours streamed, 11 million new streamers, and 48 billion chat messages sent. These figures reflect the platform’s vibrant and active community.


Now you possess a wealth of knowledge that will revolutionize your influencer marketing strategies. Armed with 15 compelling statistics, you can confidently navigate the intricacies of Twitch’s vibrant ecosystem. From understanding the immense reach of concurrent channels to leveraging the influence of top streamers, you’ll have the tools to engage your audience like never before. Twitch’s engaged community, endless hours of content, and innovative features offer an unparalleled opportunity to connect, inspire, and build authentic relationships with your audience. Get ready to up your influencer marketing game on Twitch and watch your brand soar to new heights in the exciting world of gaming and live-streaming. Game on!

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