As the biggest sporting event is already here and apparently betting is all the rage, it’s time for us to share what’s what and how to make the most out of the World Cup with PIN-UP Partners.
We know that betting is a vertical heavily influenced by sporting events, and the most watched sporting event is here — the FIFA Championship in Qatar. Sportsbooks are already getting a record influx in the number of bettors and players. Statistics show that during a sporting event such as the Euro Cup the number of football bettors grows by approximately 43 percent with higher conversion rates, so for affiliates, the World Cup season is a greatly profitable time of year.
The destiny of the Cup will be decided over 64 matches in which 32 teams will clash and battle it out to find out who is the best, and while the battle will be heated and full of surprises, there are favorites and odd choices that can make quite a buck for a better or an affiliate who managed to bring the player in.
A noteworthy list
What can be said for certain is that the countries participating in the Cup attract a lot more bettors during the games, as it’s not just about trying one’s own luck, but of patriotism, as everyone wants their country to win, if not all the games, at least every second.
To ensure the best performance affiliates should consider a few things when running their campaigns:
- What are the available bonuses in a given sportsbook? The bonuses may range from something very general to an exclusive with a million-large prize pool.
- Does the betting company have a local license in the given geo (that may greatly widen advertising options and increase conversion rate)?
- Does the company accept traffic from the GEO?
- Use dedicated creatives and landers for the given match.
- Use popular and renowned players for higher CTR.
- Use interactive elements if possible, let the user guess the score or see the UI of the betting site.
- And don’t forget to use bonuses to further motivate the bettor (make sure to approve the bonus beforehand).
- Reach out to your affiliate manager to learn what shows the best results now.
- Check out if the product has a call center in the locale.
PIN-UP Partners has a team of professional affiliate managers that can help with setting up and running betting campaigns, while PIN-UP Bet has dedicated call centers in all available countries. On top of that PIN-UP is running a World Cup Promotion with a prize pool of one million dollars, so there is a bonus in addition to the offers to lure a player in 😉
Specific tools for the specific task
In a nutshell: running betting campaigns during the World Cup month is a chance to double, or even triple your monthly revenue, so given that you already have the expertise and resources to work with the advertising networks, what else does one need to make sure that traffic converts?
Apps. As they are one of the most important elements of the funnel. They should be optimized, well-designed, and enable you to send push notifications.
Knowledge of what and when to run, or the tool that will match the day of the match to the prelender.
Dedicated landers and creatives for every game.
Multi-language landers, so your traffic always reaches the conversion.
Using the offer that is known in the GEO and is proven to work.
PIN-UP Partners is ready to provide affiliates running traffic with dedicated apps, designed especially for the World Cup as well as special tools such as the “Top match” rotator tool, so you can use a single link to run traffic during the hottest games. Also, affiliates can use a variety of pre-made dedicated landers for their funnels and multi-geo landers, so no traffic goes to waste.
Where football is more than just sport
If we are talking about more certain things to go with — everyone running WW campaigns and familiar with Portuguese should absolutely run ads in Brazil, for a variety of reasons:
- This country is among the favorites for the Cup.
- Brazilians are notoriously passionate about football.
- The betting market in Brazil is on the rise and people like to have a choice of bookies.
- And the traffic is rather cheap so you can launch grand-scale campaigns.
But Brasil isn’t the only destination for the advertisement of betting:
Mexico is also a contender for the World Cupт, and last but not least — Canada, home to some of the most avid gamblers in the world with a deep sense of national pride, is participating in the World Cup, so there will be people ready and willing to bet on their national team.
For the countries not present in the cup, there is still much to explore, as in some countries betting can be a way to make an extra buck and some would gladly bet on the team that is sure to win. And while no one is clairvoyant, many still are risky. In our experience, the CIS countries generate a lot of players for the sportsbooks, especially during grand events such as the World Cup.
However, while interest in the game and motivation are indeed important for raising the CR, one should always consider and keep in mind the architecture behind the offer: the stability of payment solutions and the general usability of the platform sometimes mean more than a flashy creative.
No matter the GEOe or the approach you use, you’d need a reliable partner with a product known in the locale that is proven and tested.
PIN-UP Partners – iGaming Affiliate Program: PIN-UP Bet and PIN-UP Casino! Since 2016 our affiliates received millions of dollars in payouts, with the selection of the biggest pre-match and live events on the market — PIN-UP Partners offers great terms for affiliates and even better for the players.
Licensed sport and iGaming offers for CL, CO, UA, UZ, BR, AZ, KZ, PE, IN, MX, CAN
- Reg2Dep CR 1/3-6
- Licensed offers in the CIS
- Trending LPs
During the FIFA Cup PIN-UP Partners is offering increased CPA Rates for new players:
СРА rate (increases according to traffic quality):
|KZ license||50 USD|
RevShare — 40%
RevShare+ —up to 50%
Sign up with PIN-UP Partners and don’t let your chance to make huge profit slip away!
If you want to reach new GEOs and audiences, maybe it is all waiting for you on Telegram? We’ve prepared some material about Telegram audiences. What are the messenger’s users like this year? How old they are, what they do, and what they are interested in!