Affiliate marketing in numbers

1 June 2019
Reading: 2 min

Affiliate marketing in numbers

Hello there!
As we all know, a good affiliate trusts only two things: tests and numbers, because they don’t lie.

We’ve gathered some stats and numbers about affiliate marketing.

First things first. Affiliate marketing is an ever-growing industry. Since 2015, revenue from affiliate marketing programs has been growing by 10% annually. The projections are that this impressive trend is going to continue at least until 2021. 

Source: Business Insider

The power of well-presented affiliate links can be illustrated best with some hard numbers from 2017. That year users clicked on affiliate ads more than 5 billion times and the affiliate marketing networks carried out more than 170 million transactions worldwide.

Source: IAB

Affiliate marketing accounts for 15% of all digital media revenue.

Source: IAB

The average affiliate conversion rate is around 1%. This is an estimate, and so it may vary. However, because of the competition, affiliates who reach 2-3% conversion rate keep their secrets well, and we don’t blame them for that.

Source: Cospot

In 2019, affiliate marketing will celebrate its 30th birthday. This is rather impressive, especially taking into account that 30 years ago it was an industry represented by only one company. Now it is estimated to be worth 12 billion dollars. Impressive, right?

More then 10% of global e-commerce sales comes from affiliate marketing.

Source: Business Insider

42% of affiliates promote from 1 to 10 products.

Source: Rakuten

That’s it for today. Next week will talk about verticals and advertising formats that affiliates prefer to work with. Stay tuned!

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