5 Things You Need to Account For Before You Launch a Facebook Ad Campaign

31 March 2020
Reading: 5 min

5 Things You Need to Account For Before You Launch a Facebook Ad Campaign

In this article, I’m going to talk about five things to consider before launching Facebook Ads that are ridiculously powerful and yet rarely discussed. I will talk about scheduling an ad set, targeting a premium audience and what you should ask yourself before starting an ad campaign.

I am planning to write more articles on the subject soon, so stay tuned!

1. Ad scheduling

I anticipate that some you will comment something like this, “You should run your ads 24/7 because there is no ideal time” or “You should deliver your ads when the target audience is at home”. Actually, that’s not exactly true. What works out for one affiliate might not be the same as what works out for another. So, you have to walk this path on your own and do it every time you are launching a new GEO or offer. There is a lot of data online from companies sharing when their ad campaigns delivered the best results.

If we summarize this data, it might look something like this:




Consumer goods

Wednesday noon and Friday at 1 p.m.

Friday at 3 p.m.


Weekdays between noon and 6 p.m.

Thursday and Friday at 2 p.m.


Weekends between 2 p.m. and 8 p.m.

Monday at 7 p.m.


Weekdays between 10 a.m. and noon

Weekdays at 5 p.m.


Right now, you may be tempted to launch your ads on Friday at 3 p.m. and channel all your resources into it. However, this is something I wouldn’t recommend doing.

Quite obviously, this is too oversimplified a picture that can be at odds with your target audience’s behavior patterns. So, what you should do is to analyze your stats and create a similar spreadsheet for your offer. To find the best time to run your ads, you can use Facebook analytics and also your tracking software.

2. Target audience breakdown

To target the right users at the right time, I recommend you use the following target audience analysis options:

  • Facebook Analytics. Here you can see which of your creatives have been getting the most engagement, what audience to target to drive conversions, and many more. Overall, you can use Facebook Analytics for a wide range of marketing tasks.
  • Facebook Pixel. A pixel is a code snippet that allows you to track conversion on Facebook.
  • Google Analytics. Another great tool, especially if you are a Facebook Ads newbie. If you haven’t mined enough data on Facebook or any other social platform, use Google Analytics to collect your website’s data. Of course, website data is not the same as social media data, but it can still provide you with insights into your target audience’s behavior, interests, and demographics.

5 Things You Need to Account For Before You Launch a Facebook Ad Campaign

3. Separate the tourists from the locals

If you don’t want to target tourists (which is rather reasonable, as they are not going to claim their order from the local post office or wait for the delivery person to show up), you can exclude people traveling to a specific GEO in the location and language targeting section.

Select a country you want to target. In the languages field, choose your target country’s official language. For instance, when targeting Spain, choose Spanish to deliver your ads to Spanish-speaking audiences and exclude tourists.

5 Things You Need to Account For Before You Launch a Facebook Ad Campaign

4. How to target a premium audience

Unfortunately, there is no simple solution for targeting affluent people with Facebook Ads. Such targeting criteria as user interests, brand new mobile devices, laptops or possession of an expensive car simply cannot be relied on. The thing is that these luxury goods appeal the most to those who can’t afford them rather than those who actually own them. Go to any online community related to luxury brands such as Mercedes or Versace and find out who follows it. You will see that most followers can’t afford these goods but take pleasure in looking at them because it makes them feel as if they belong to the privileged group.

One of the best approaches today is to use geolocation and select gated communities, luxury apartment complexes and so on. Be sure to collect this audience and then retarget it to expand to a lookalike audience.

5. Ask yourself these three questions before launching Facebook Ads

When you start creating an ad, ask yourself the following questions:

  • Have I set up campaign targeting correctly? Have I chosen the right audience to target?
  • Have I set up an A/B test for ads and creatives? Don’t forget that in the affiliate marketing world it’s very important to test out your hypotheses on creatives, landings, and pre-landers.
  • Does your creative have a clear CTA?


In this trying time, it’s very important you set up precise audience targeting. Gone are the days when you could target wider audiences and rest assured that everything would be alright. Now you should minimize traffic costs, use precise targeting and know your target audience. So, I hope my recommendations will come in handy for you. 

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