Trends come and go with every new tide, that’s true. But if you want to stay ahead of the curve, you must follow the changes and adjust your creative strategies accordingly.
During the pandemic, we have seen people dive into old-timey vintage styles as they were looking for a distraction from the current events. Now that the world is slowly picking up where it has left, we see more forgotten trends resurface and dominate the visual field alongside the new ideas.
Let’s dive deeper into the sea of creative mischief and try to comprehend where it’s all going and how marketers can better use these ideas in their campaigns.
The series and movies of the past few years have been leaning on retro styles quite heavily. Netflix creations and various period dramas bring back the nostalgic vibe of the creamy-warm careless summers and kids arcade games.
Designers seem to have embraced the idea and keep bringing to life more bright colors and patchy pictures.
Doodles are a kind of seemingly meaningless drawings that actually say a lot about the author. They reflect the personality and the in-grown ideas and preferences that one holds — and this is why it is so fascinating to just dive in and try to find all the shades of meaning. Small-format static creatives or simple GIFs will benefit from being lighter visually while still bringing the freshness of ideas.
This one may seem too obvious: maximalism is the opposite of minimalism, right? It’s when you put more objects in your design instead of fewer. Not exactly. This trend is somewhat similar to doodling: your maximalism must be meaningful. It’s not just a clash of mismatched ideas that fill the space, they all have meaning and they actually fit together while also taking the available space. Maximalism here is the desire to turn your expression and creativity to MAX and stop at nothing if you want to say more.
Patterns in themselves are not a new thing, the novelty lies in the way they are used in designs. It’s not a simple, unassuming check or stripe — they have become the spatial and architectural components of designs and backgrounds. Today AI is capable of drawing true-to-life landscapes following your Paint-like doodles, so naturally, it can create a unique pattern to measure that can be as personal as your fingerprints. Alternatively, a parametric pattern can be a statement piece on your digital property, say, a product of collaboration with a top-notch designer.
This trend is especially relevant for landing pages because such patterns don’t add much to the visual load but make your site stand out.
Anti-design is not the absence of design, no. The idea is to make your creatives, landers, apps and all that stand out. Any trend is good as long as it’s not absolutely everywhere. Then it’s just annoying. Say, can you tell the difference between 5 blue-auroplane-iconed apps on your phone screen? That’s the point. Denouncing trends and common practices is, weirdly, a trend in itself. But a trend you can use to your advantage.
It’s important to be aware of trends even if you have no desire to follow them. There is a thing called trendwatching, and it can be a great tool for expanding your horizons and improving your design language. And for the love of God — let the designer do their job, after all, they are the professionals in this field and they understand, for instance, how to make an anti-trend and not a jumble of random pictures.
Following trends can bring a feeling of freshness to your creatives and landers, make them more relevant and more relatable for your audience. The world is moving fast, especially the digital one. Don’t get left behind and jump on this trendy bandwagon!
If you want to reach new GEOs and audiences, maybe it is all waiting for you on Telegram? We’ve prepared some material about Telegram audiences. What are the messenger’s users like this year? How old they are, what they do, and what they are interested in!