TikTok Monetization: How to Make Money on TikTok

29 May 2023
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TikTok as an influencer or content creator platform is rapidly growing in popularity. Monetizing TikTok is one of the ways to make money through your content. TikTok has over one billion active users. They became adept at predicting which videos would get a lot of views on TikTok before even posting them. That’s why making money through your videos is easier than you think.

Killer hook 

People today consume a large amount of content from their favorite creators on TikTok, with users spending 60-80 minutes on the app daily. This means that on average, people watch over 100 TikTok videos per day. To capture viewers’ attention, it’s important to create a hook in the first few seconds of your video that leaves them curious and wanting more. This can be achieved by doing something suspenseful or saying something intriguing. As a TikTok influencer, it’s crucial to be creative and engaging from the start to keep viewers interested. Experiment with different hook methods until you find what works best for you and your content.

Retain viewers

To maximize earnings on TikTok, it’s important to keep viewers engaged until the end of the video. Many monetization methods are only applicable towards the end, so extending the duration can help retain viewers. For example, delaying the popping of a water balloon from six seconds to 30 seconds can keep viewers interested. It’s also helpful to jump on video trends and use trending hashtags to increase views and earnings. Getting in early on trends is crucial, and initial success can lead to more views and money. To monetize your TikTok account, consider implementing these strategies and including a prompt call-to-action at the end of your videos.

Monetize small blogs 

Micro-influencers should avoid the TikTok creator fund as it requires an insane amount of views to earn a full-time income. Even with 1 million views, creators only make $20. Reports suggest that joining the fund can decrease views. The caveat is that consistent viral videos that appeal to more persons are necessary. Adhering to community guidelines and terms of service is important as advertisers care where videos are placed.

Additionally, it’s important for micro-influencers to understand the algorithm of TikTok in order to increase their chances of getting their videos on the coveted «For You» page. Utilizing popular TikTok trends and sounds can also boost engagement and reach. Despite the challenges of the TikTok creator fund, the platform still remains a popular avenue for micro-influencers to grow their brand and connect with younger people.

Affiliate links 

Affiliate marketing is a popular way to monetize content on the internet. It involves promoting a company’s product to your audience and earning a commission for each purchase made by those you refer to. It’s a low-overhead method that doesn’t require creating a product or providing support. Many programs pay affiliates 50% or more of the revenue and signing up is easy. Affiliates use a specific link to track sales from their TikToks and can earn significant income, with some making up to $10,000 per month. To use this method, simply mention the product and include the link in your profile for viewers to purchase.

Choose the right program

  • Opt for high-end affiliate products that offer over $1000 in commission for a single sale.
  • Research affiliate programs that align with your niche and audience.
  • Sign up and disclose your use of affiliate links in your videos and profile.

Develop an audience profile

  • Create an audience persona to understand potential buyers’ likes, preferences, and desires.
  • Research your target audience’s preferences, pain points, and desires.
  • Use analytics tools to track engagement and identify trends among your audience.

Create TikTok videos based on persona

  • Tailor your TikTok content to appeal to your target audience’s preferences, pain points, and desires.
  • Look for inspiration from trending videos and add your unique twist to avoid copying.
  • Experiment with different video styles, formats, and lengths to refine your approach.

Monetize TikTok through affiliate links

  • Affix an affiliate link in your TikTok profile and use CTAs to encourage viewers to click on the link.
  • Disclose your use of affiliate links in your videos and profile to maintain transparency with your audience.
  • Highlight the benefits of the product to increase conversions.

Live selling 

TikTok Live is a great way to build a personal connection with followers and increase sales. To make it work, create content for a specific audience, gain authentic followers, and go live daily for Q&A and training sessions, mentioning your product throughout. Going live on TikTok offers direct interaction with followers and potential earnings of up to $10,000 per month. TikTok Live offers opportunities for monetization through virtual gifts and brand partnerships.

Sponsorship 

Sponsorship between TikTok influencers and brands is a popular method for companies to reach a younger audience and for creators to monetize their content. Sponsored posts and brand collaborations are common types of sponsorships, and some brands may even sponsor groups of influencers for larger campaigns or challenges.

The Creator Marketplace is a useful tool for businesses to find influencers that align with their brand identity. Brands can use the Creator Marketplace to easily find influencers without the worry of rejection, while influencers can use it to find agency partners and collaborations. Sponsorship is a lucrative method for creators to monetize their platform and for brands to tap into the creativity and influence of the TikTok community.

Send your TikTok videos to other ad platforms

To generate income on TikTok, it is crucial to focus on building a significant and engaged following. Sponsorships present an opportunity for financial rewards by promoting brands. Creating content specifically for sponsorships may require an hour or two of filming and can potentially yield up to $1,000 per video. Maximizing revenue streams can be achieved by sharing TikTok videos on other platforms. Another effective monetization strategy is repurposing YouTube videos for TikTok. The success of content is measured by the number of views it receives, with millions of views translating into substantial revenue. Expanding the reach of TikTok videos to other platforms not only increases views but also opens up additional revenue opportunities. Platforms like YouTube offer attractive prospects for earnings based on views. In conclusion, by focusing on audience growth, securing sponsorships, and creating high-performing content, TikTok creators can unlock various avenues for income generation.

Conclusion 

To make money on TikTok, it is essential to have a high number of views on your videos. This can be achieved by creating original and engaging content that persons want to watch and interact with. Once you have a large following, you can choose from various monetization methods that suit your preferences. You can even use multiple income streams. Although suggesting that TikTok’s influencers fund may harm your views, it can still be a useful tool in your influencer marketing campaign. 

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