Google Ads tutorial on importing offline conversions
On July 16, Google Ads published a video tutorial on its YouTube channel about importing offline conversions. Offline conversion tracking enables lead generation focused businesses to measure any desirable consumer action in the offline world.
Moreover, by implementing offline conversion tracking, you can get a better grasp of what targeting approaches or GEOs are driving the most cost-effective sales. Especially useful for affiliates involved in lead generation.
So, if you wish to better understand the ROI of your Google Ads campaigns and how it’s influenced by what happens offline, check out this Google Ads tutorial.