On July 16, Google Ads published a video tutorial on its YouTube channel about importing offline conversions. Offline conversion tracking enables lead generation focused businesses to measure any desirable consumer action in the offline world.
Moreover, by implementing offline conversion tracking, you can get a better grasp of what targeting approaches or GEOs are driving the most cost-effective sales. Especially useful for affiliates involved in lead generation.
So, if you wish to better understand the ROI of your Google Ads campaigns and how it’s influenced by what happens offline, check out this Google Ads tutorial.
If you want to reach new GEOs and audiences, maybe it is all waiting for you on Telegram? We’ve prepared some material about Telegram audiences. What are the messenger’s users like this year? How old they are, what they do, and what they are interested in!
