22 Pinterest Board Ideas Anyone Can Use to Get More Views

26 February 2024
Reading: 8 min

Pinterest isn’t just about pretty pictures — it’s a powerful tool to grow your blog traffic and connect with potential customers.

With over 400 million monthly active users, Pinterest offers a vibrant platform to expand your reach in a highly visual way. But it does require a strategic approach to cut through the clutter of vibrant images.

The key is to tailor your content and pins to maximize visibility for your target audience. Curate boards that pull visitors into your niche. Optimize pin descriptions for SEO and conversions.

22 Pinterest Board Ideas Anyone Can Use to Get More Views

Pinterest works differently than other social platforms. It’s inherently more discovery-driven than promotional. So be helpful first and direct traffic back to your site second. Provide value to pinners with useful pins aligned to their interests.

Then they’ll be more likely to click your affiliate links or branded pins. Consistent high-quality pinning builds authority on Pinterest over time.

There’s certainly an art to growth on Pinterest. But a methodical approach can help unlock its full potential as a traffic source. Let’s explore some best practices for affiliate marketers ready to dive into strategic Pinterest marketing.

Boards for casual users and personal branding

For personal accounts, Pinterest boards are like digital mood boards, offering a unique canvas to paint a picture of who you are. Beyond just pinning random pretty things, it’s about weaving them into a narrative that resonates with your interests, aspirations, and unique personality.

Now that you understand the fundamentals of Pinterest, let’s explore some creative board ideas to inspire your next pinning spree:

  1. Fashion forward: Showcase the latest fashion trends, outfit inspirations, and style tips.
  2. Business brilliance: Share motivational quotes, productivity hacks, and entrepreneurial advice.
  3. DIY delights: Inspire creativity with DIY projects, craft ideas, and home decor hacks.
  4. Artistic expressions: Celebrate creativity with visual art, photography, and design inspiration.
  5. Beauty bonanza: Share makeup tutorials, skincare tips, and beauty product recommendations.
  6. Fit and fabulous: Inspire wellness with fitness routines, healthy recipes, and self-care tips.
  7. Culinary creations: Indulge in delicious recipes, cooking hacks, and culinary adventures.
  8. Wanderlust wonders: Explore the world with travel destinations, adventure ideas, and bucket-list experiences.
  9. Animal antics: Delight in adorable animal photos, pet care tips, and heartwarming stories.
  10. Inspirational quotes: Motivate and uplift with inspiring quotes, affirmations, and words of wisdom.

22 Pinterest Board Ideas Anyone Can Use to Get More Views

Are you a budding writer, painter, or musician? Craft a mood board that reflects the essence of your current creative project. This could involve:

  • Visualizing the atmosphere: Pin evocative images that capture the mood you’re aiming for in your novel, painting, or song. Think dark and stormy landscapes for a gothic thriller or vibrant, sun-drenched beaches for a lighthearted romance.
  • Gathering inspiration: Collect images that inspire your creative direction. For a fashion designer, this might include photos of vintage clothing, runway trends, or textile textures.
  • Finding your color palette: Pin color swatches, artwork, and natural landscapes that capture the specific color scheme you envision for your project.

Curate your “ideal vacation” board

We all have travel fantasies, and a Pinterest board is the perfect space to bring them to life. This isn’t just about pinning photos of famous landmarks. Dive deeper and showcase your personality:

  • Travel style: Are you a beach bum, a history buff, or an adventurous trekker? Pin images that depict the kind of experiences you crave, whether it’s relaxing on pristine beaches, exploring ancient ruins, or scaling majestic mountains.
  • Accommodation inspiration: From luxurious resorts to cozy cabins, pin hotels, Airbnbs, or camping sites that reflect your ideal lodging experience.
  • Cultural immersion: Go beyond tourist traps. Pin images of local festivals, traditional foods, and hidden gems that offer a glimpse into the culture and customs of your dream destination.

“Quotes that make me smile” board

Words have the power to inspire and uplift. This board is your personal haven for positivity, showcasing quotes that resonate with your outlook on life and spark a smile:

  • Share your humor: Pin funny quotes or memes that tickle your funny bone and highlight your sense of humor.
  • Find inspiration: Collect quotes from individuals you admire, whether it’s historical figures, authors, or even fictional characters.
  • Spread the positivity: Include motivational quotes or words of wisdom that bring you joy and hope.

By curating boards that reflect your true self and passions, you’ll attract like-minded individuals and build authentic connections on Pinterest. Remember, it’s not about creating picture-perfect boards, but about letting your unique personality shine through!

Boards for businesses and e-commerce

For businesses, Pinterest offers a unique opportunity to enhance brand awareness, drive website traffic, and boost sales. With 64% of users considering Pinterest as the go-to platform for reliable ideas and products, it’s a goldmine for engaging with your target audience.

So, why should you consider incorporating Pinterest into your marketing strategy?

  • Improved brand awareness: Showcase your products or services to a vast audience of engaged users.
  • Increased website traffic: Every pin contains a direct link, driving traffic back to your website.
  • Higher conversion rates: Pinterest users are more likely to convert into customers.
  • Enhanced engagement: Inspire and interact with your audience through visually compelling content.
  • Deeper audience insights: Gain valuable insights into your target audience’s preferences and behaviors.

22 Pinterest Board Ideas Anyone Can Use to Get More Views

But even if you’re not leveraging Pinterest for business, it remains an invaluable resource for creative inspiration and motivation.

Now, let’s dive into the nitty-gritty of creating captivating Pinterest boards and pins. Here are some winning board ideas to inspire you.

Solve their pain points

Move beyond just showcasing your products. Instead, create boards that address common pain points your audience faces and offer solutions:

  • Example: If you sell home furniture, create a board titled “Home Office Must-Haves” featuring products from various brands, including ergonomic chairs, lighting solutions, and space-saving organizers. This positions you as a helpful resource, not just a seller.

Feature your products in action

Showcase the versatility and value of your products by creating recipe boards that utilize them as a key ingredient:

  • Example: If you’re a brand selling spices, create a board titled “Delicious Dishes with [Your Spice Blend Name]” featuring various recipes that highlight its uses. This demonstrates the range of your product and inspires customers to explore its potential in their own kitchens.

Celebrate your customers

Build authentic connections and showcase the diverse applications of your products by creating a board featuring customer-generated content:

  • Example: If you own a clothing store, curate a board titled “Customer Style Inspiration” featuring photos of real people wearing your clothes in unique and creative ways. This social proof builds trust and encourages potential customers to see themselves in your brand.


  • Focus on value, not sales pitches.
  • Maintain a curated aesthetic that aligns with your brand identity.
  • Engage with your audience by responding to comments and pins.
  • Collaborate with other brands in your niche for broader reach.

By implementing these strategies, your Pinterest boards will transform from simple product catalogs to powerful storytelling tools that resonate with your audience, fostering brand loyalty and driving business growth.

Tips for making compelling Pinterest boards

Steal like an artist

Remember the famous quote, “Good artists copy; great artists steal”? While not advocating plagiarism, this tip encourages drawing inspiration from successful boards in your niche. Here’s how:

  • Identify successful boards: Search for keywords related to your niche and see what boards consistently rank high in the search results. Analyze their titles, descriptions, pin selections, and overall visual style.
  • Find inspiration, not imitation: Don’t simply copy their exact format. Instead, identify elements you find engaging and adapt them to your unique brand voice and aesthetic. For example, if you see a board using color-coding to categorize pins, consider using a similar approach with your own color scheme.

Visuals matter

22 Pinterest Board Ideas Anyone Can Use to Get More Views

They say a picture is worth a thousand words, and on Pinterest, high-quality visuals are paramount. Here are some tips to ensure your boards are visually appealing:

  • Invest in good photography: If possible, use professional photos or high-resolution images that are well-lit and in focus.
  • Maintain consistency: Use a consistent editing style across all your boards to create a cohesive visual identity. Tools like Canva offer pre-designed templates that can help you achieve this.
  • Experiment with formats: Don’t limit yourself to just static images. Include videos, infographics, and even GIFs to add variety and keep your audience engaged.

Keywords aren’t scary

While keywords might seem like an SEO mystery, they’re actually quite straightforward on Pinterest. Here’s how to utilize them effectively:

  • Identify relevant keywords: Research keywords related to your niche and target audience. These can be broad terms like “home décor” or more specific ones like “mid-century modern living room.”
  • Integrate naturally: Incorporate these keywords throughout your board titles, descriptions, and individual pin descriptions. However, avoid keyword stuffing, as it can appear spammy and unnatural.
  • Think beyond exact matches: Pinterest also recognizes synonyms and related terms in searches. So, while including the exact keyword is helpful, don’t be afraid to use variations as well.


Well-planned boards keep your Pinterest presence focused and engaging. They tell a story tailored to your goals and audience interests.

Challenge yourself to brainstorm and create one new board today based on the strategies in this article. Keep innovating and expanding your board ideas as you grow your brand on Pinterest.

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