Perform[cb] Affiliate Network Review
Table of contents
- Competitive Advantages
- Registration and Getting Started
Date of foundation: 2002
Official website: performcb.com
Business models: CPC, CPL, CPA, CPS, RevShare, CPI, CPE, ASO
Offer verticals: Insurance & Finance, E-commerce, Nutra, Sweepstakes, Downloads & Software, Dating, Health & Beauty, etc.
Payment methods: Capitalist, Paxum, PayPal, Payoneer, Wire/ACH
GEO: Tier 1 countries
Accepted traffic sources: in-app, mobile web, display, social (Instagram, Facebook, TikTok, Snapchat), email, search, contextual, survey, and SMS
The types of traffic accepted or rejected depend on the offer and the vertical
Perform[cb] is an affiliate marketing network that works with both the largest brands in the industry and Silicon Valley’s hottest new startups. The network’s database includes thousands of curated, top-performing offers across many verticals. Perform[cb] is a stickler for compliance and a strong advocate of transparency in affiliate business.
The company’s dedicated team of industry experts ensures that affiliates have access to direct offers from the largest, highest-quality advertisers.
The network’s in-house tracking platform called PerformLEAP can offer extensive functionality options that are updated regularly based on customer feedback. The platform provides such features as customized dashboards, real-time reporting and tracking, proactive fraud monitoring, budget management, offer rotation, smartlink technology, and many more.
The platform’s strongest asset is that it allows affiliates to integrate with any other tracker they would prefer. Perform[cb] partners also have the ability to place their postback and pixels on global/offer/link levels within their accounts.
Moreover, affiliates can access detailed campaign information from their personal account and avoid using a tracker. If you come across any integration problems along the way, be sure to reach out to your manager for help and offer recommendations.
Registration and Getting Started
Registering with Perform[cb] is super easy and it takes little time. To start, you will need to fill in a registration form and specify your traffic sources, offer verticals you promote, and GEOs you advertise in.
Once your application is submitted, it will be reviewed by the network’s in-house compliance team aided by the proprietary machine learning technology, PerformSHIELD. After that, one of the managers will reach out to you for additional information. In order to confirm your experience within the affiliate marketing industry, you will be requested to provide your previous stats or payment proofs
Once you have registered on the platform, the first thing you will see is the dashboard. From there, you will be able to access the network’s various offers. The panel on your left has the following tabs: Offers, Offer Groups, Custom Creatives, Reports, Tracking Pixels, Request an Offer, and Billing.
The noteworthy thing is that if you didn’t find the offer you were looking for, you can submit a request by going to the Request and Offer tab and filling in a short form.
Perform[cb] has over 2000 active offers, and a high percentage of those is exclusive to the network.
The network focuses on the following offer verticals:
- Car/life/health/home insurance
- Nutra/Health & Beauty
- Software & Downloads
- Mobile apps, and more
Creatives are uploaded directly to the offers so that the network’s partners can simply download them and use them in their ad campaigns. Most creatives are uploaded to the offer card that you can access from your personal account, and you can generally choose between different landings for a single offer. Although the network doesn’t provide its partners with pre-landers, you can reach out to your manager and they will send you some examples of the top-performing pre-landers. Note that some offers require that you submit your creatives for approval before launching your campaign, which can be done without leaving the platform.
If a partner has received clicks on a specific offer, they will get an email notification about the pause of the offer. However, the network advises its partners to check the status of the offer prior to the launch of the campaign. Partners are also notified when they are about to reach the frequency cap limit or when their traffic has been paused for some reason.
The network primarily works with Tier 1 GEOs, such as the USA, Canada, UK, Switzerland, Sweden, Norway, New Zealand, Australia, Netherlands, Luxembourg, Ireland, Germany, France, Finland, Denmark, Belgium, Austria, Spain, and Italy.
In the past year, the network has seen an increased demand in Latin America and Asian GEOs, and so it is now adding new offers to its database that can be run in these regions.
Perform[cb] offers a very flexible payout schedule for its partners. It can be anywhere from the default net-30 days to bi-weekly payments. The payment frequency depends on your volume, traffic quality, and scaling potential.
Affiliates can choose between the following payment methods: Capitalist, Paxum, PayPal, Payoneer, Wire (Bank Transfer). The minimum threshold amount is $50 for all e-wallets and $100 for wire.
Every Perform[cb] partner is assigned with a dedicated manager who will be available 24/7 to help you with all sorts of issues.
After more than 6 months of our partnership with Perform[cb], I can finally share my opinion about the network.
1. Expertise. When you talk to the representatives of the network, you immediately realize that most of them are just as savvy and experienced as affiliate marketers and can really help you come up with creative angles and new ideas. Moreover, you also see that your manager is not just a talking head that forwards messages to you from someone else.
2. Transparency. A lot of people tend to underestimate the importance of this because they have never had to deal with the networks that can’t keep up proper communication with the advertiser. Perform[cb] acts as a perfect intermediary between the affiliate and the brand, simplifying your work and ensuring you have the best offers and agreements out there.
3. Payouts. What else can you possibly need when you receive your payouts on a net-7 basis without a single delay? This is a very important competitive advantage in the long run.
Evgeny, an affiliate marketer
I have been working with Perform[cb] for over six years already.
The main things I look for in an affiliate network are trustworthiness, effectiveness, and a fair approach to all partners. Perform[cb] was founded back in 2002 in Florida, USA, which gives you enough reason to test it out.
Based on my experience, I can say with all certainty that this network is a place to go for solo affiliates or all those interested in a long-term partnership. Regular payouts, high-quality offers, and fast support are among the network’s strongest points.
I would also like to give a special mention to Margo, my best affiliate manager ever (and I have been around for more than 7 years).
Dmitry, a webmaster
I have been working with this network for quite a while already and have enjoyed our partnership so far (I haven’t run across any problems with payouts, rates, etc.). The network’s main advantages include responsive managers who are always willing to give you affiliate rates that are higher than the market average, as well as tons of exclusive offers, especially trials. I worked with a lot of networks in the last 3 years, but this is the only network I continue to work with up to this very day.
Ros, a team leader
Perform[cb] is the leading multi-vertical affiliate marketing network that was ranked the #1 CPA Network worldwide for the fifth year in a row. Perform[cb] believes in creating lifelong relationships with its partners. The network ensures that affiliates have access to hundreds of brands, thousands of top-performing offers, and patent-pending technology built on client feedback.
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