21 june 2019 1 comments reading time: 3 minutes

Google to streamline portfolio bid strategies

Google has announced two major changes in the Google Ads portfolio bid strategies. In July this year, the company is planning to remove portfolio eCPC and replace the target spend setting with average daily budgets.

Removing the eCPC option. As it has been reported by Sagar Shan, a product manager at Google Ads, enhanced CPC portfolio strategies will no longer be available for users starting from July. Mr. Shan claims that eCPC is far more widely used in individual campaigns rather than as a portfolio bid strategy. Later this year, it is planned to automatically convert enhanced CPC portfolios into individual campaigns.

Replacing target spend with average daily budgets. In an effort to streamline Google Ads bidding options, the company is going to remove the target spend setting from new maximize clicks portfolio bid strategies and introduce campaign daily budgets as an alternative. An average daily budget is described as “an amount that you set for each ad campaign to specify how much, on average, you’d like to spend each day.” This option is far more flexible than the target spend setting that many users find confusing rather than useful.

By changing its portfolio bid strategies, Google is seeking to simplify and optimize campaign settings. Overall, removing eCPC at the portfolio level and replacing target spend with average daily budgets can prove to be helpful for those running Google Ads campaigns. We’ll keep you updated on all major Google Ads portfolio changes. Stay tuned not to miss anything important!


Этот текст скопирован с сайта https://zorbasmedia.com
Author:

Have something to tell about affiliate marketing? Become a ZorbasMedia author!

Featured Articles
Affiliate’s Guide to Anti-Detect Browsers Affiliates sometimes need to stay under the radar if they want their campaigns to be successful. Anti-detect browsers or stealth browsers serve to protet your data and enable you to log into multiple accounts at once. This is achieved through altering your browser fingerprint and thanks to a number of other features that we are breaking down below. Anti-detect browsers enable you to: stay completely...
Facebook suits Hong Kong affiliates for ad fraud On December 5, Facebook filed suit against a Hongkonese digital marketing agency called ILikeAd Media and against two Hong Kong residents: Chen Xiao Cong and Huang Tao.  ILikeAd Media software developer Chen Xiao Cong and marketer Huang Tao are said to: run ads violating the social media’s advertising policies; use malware to hijack users’ ad accounts, run deceptive ads and use the victims’ payme...
Google rolls out updates to its Ads Editor On November 7, Google released Ads Editor version 1.2, which offers some handy updates to improve on campaign type support and multi-account management. In Editor’s latest version, advertisers will be able to create and edit app engagement ads and Discovery campaigns, a new format that allows you to serve ads on YouTube, Gmail and Google Discover feed. When it comes to the edit pane, you won’t hav...
Comments
Mirek
20 october, 10:57
eCPC was a pain in the ***. Also, anyone interested in playing video games and getting paid as tester? Sign up here https://tinyurl.com/yypl4qea
Leave a comment
Ответ на комментарий: ....
This site uses cookies. By closing this message and continuing to browse the site, you authorize their use.

The three most important affiliate marketing news.


Этот текст скопирован с сайта https://zorbasmedia.com
Подписка в процессе...

Этот текст скопирован с сайта https://zorbasmedia.com