21 may 2019 0 comments reading time: 4 minutes

Fraud in numbers: part II


Fraudulent traffic is as old as the internet itself, or at least close to that. And every year someone makes money of it and somebody takes considerable loses. Once again we’ve gathered relevant info about fraudulent traffic and we are ready to share.


TrafficGuard/Juniper estimate that advertisers who run campaigns without protection stand to lose 26% of their investment to fraud

In 2019, app install fraud may cause losses of up to 12.6 billion or 26% of the total app install ad market:


Q1’s CTI ratio was 22:1, which is closer to expected human interactions with ads across connected devices and indicative of less fraud from click flooding. Last quarter, the overall CTI was 62:1. In Q3 2018, it was 52:1.

For the fifth year running, the United States topped the list of bad bot originating countries. It remains the only bad bot superpower, from which more than half (53.4%) of all bad bot traffic originates:


 


Этот текст скопирован с сайта https://zorbasmedia.com
Author:

Have something to tell about affiliate marketing? Become a ZorbasMedia author!

Featured Articles
19 Things That Facebook Algorithm Loves Facebook's ad algorithm is notoriously unpredictable and not always correct. However, there are some factors that can help you improve Facebook's ad relevancy score and the general rating of your ad account. Of course, not all of these tricks will produce the desired result if you advertise, say, a gambling product, but a lot of them will prove to be useful for warming up your account.
Paxum is processing with caution A couple of days ago people in digital marketing chats started raising questions as to what is going on with Payoneer and Paxum. Сheck out the article to find out more.
Google Discovery Ads Are Now Available Globally About a year ago, Google unveiled its plans for expanding the platform’s ad opportunities and announced that it was going to develop and test out a new ad format called Discovery Ads. Finally, Discovery Ads have emerged from testing and are now available to all advertisers throughout the globe.
Comments
No comments
Leave a comment
Ответ на комментарий: ....
This site uses cookies. By closing this message and continuing to browse the site, you authorize their use.