21 may 2019 0 comments reading time: 4 minutes

Fraud in numbers: part II


Fraudulent traffic is as old as the internet itself, or at least close to that. And every year someone makes money of it and somebody takes considerable loses. Once again we’ve gathered relevant info about fraudulent traffic and we are ready to share.


TrafficGuard/Juniper estimate that advertisers who run campaigns without protection stand to lose 26% of their investment to fraud

In 2019, app install fraud may cause losses of up to 12.6 billion or 26% of the total app install ad market:


Q1’s CTI ratio was 22:1, which is closer to expected human interactions with ads across connected devices and indicative of less fraud from click flooding. Last quarter, the overall CTI was 62:1. In Q3 2018, it was 52:1.

For the fifth year running, the United States topped the list of bad bot originating countries. It remains the only bad bot superpower, from which more than half (53.4%) of all bad bot traffic originates:


 

Author:
Get the latest selection of cases
Leave your e-mail and we will send a selection right now.
Send message...
Featured Articles
VR Porn for affiliates 101   Some time ago we’ve published an article about adult games, today we are going to discuss one more very adult-related topic: VR porn and how affiliates can make money on it. So what is VR? It’s virtual reality, artificial world created by some design and projected through a special headset. There are quite a few options of headsets: ones made by HTC, Oculus, even your smartphone can become a w...
Google cracks down on predatory loan apps Google has reportedly barred certain payday loan apps from the Play Store in an effort to protect people from deceptive and exploitative personal-loan terms, as Google’s spokesman said to The Wall Street Journal. The ban applies to apps that offer personal loans with an Annual Percentage Rate (APR) of 36% or higher. The search giant also doesn’t allow apps that require full repayment within 60...
Taboola and Outbrain to Merge to Topple Facebook and Google In a press release published on October 3, two native advertising powerhouses Taboola and Outbrain announced their intention to merge.   Taboola and Outbrain were founded by Israelis in 2007 and 2006, respectively. Today, the audience of the two companies taken together accounts for about 2 billion users per month.   Don’t expect to see names like Taboolabrain or Outtab in the near future. T...
Comments
No comments
Leave a comment
Ответ на комментарий: ....
This site uses cookies. By closing this message and continuing to browse the site, you authorize their use.

Subscribe to our newsletter

Send message...