The Most Effective Traffic at CatAffs: Why Newsletters Work Wonders
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In the iGaming industry, crafting a precise traffic management strategy is paramount — every click holds significance, presenting an opportunity to expand business and online visibility.
In this exploration, based on a case study from one of our partners, we delve into why newsletters have emerged as the most converting traffic type for CatAffs and how they elevate campaign monetization.
Curious about enhancing your audience interaction through mailings? Let’s dive in!
Types of mailings in the iGaming industry
- Email newsletters
Common format for sending personalized messages to subscribers, considering their preferences and interaction history.
- SMS newsletters
Immediate and direct communication channel effective for time-sensitive promotions or exclusive opportunities requiring swift action.
- Push notifications
Instant alerts about events, tournaments, or exclusive offers, ensuring constant interaction and sustaining audience engagement.
- Social media posts
Engage audiences on popular platforms with creative and compelling content.
- Messenger newsletters
Direct interaction with users on chat platforms to spread the word about new games, bonuses, and promotions.
- Promotional mailings
Attract new customers through advertising platforms and affiliate programs.
- Content mailings
Contain valuable information and entertaining content, focused on educating and entertaining subscribers rather than direct sales.
- Affiliate mailings
Involve collaboration with affiliates to extend reach.
Addressing challenges
What can professionals encounter when using newsletters to drive traffic? We advise you to test and optimize your mailings in parallel, analyzing what brings the best results so as not to exhaust your budget.
Fierce competition can make it difficult to attract and retain customers. This requires companies to develop effective marketing and mailing list strategies.
But the most common difficulties arise from anti-spam legislation and regulatory restrictions. The former can create negative perceptions of a company and reduce the effectiveness of mailings. Improper use of electronic communications can lead to user complaints and damage brand reputation. Therefore, it is important to comply with all laws and regulations for sustainability in the gaming industry.
CatAffs tips
We recommend using tools such as clean subscriber lists, good copy and email design to avoid being filtered as spam. Test different elements of your newsletters: headers, text, graphics and send times.
It is also recommended that you analyze the data and optimize your campaigns based on the results of the tests. Use the tools available to improve segmentation, personalization, and analytics. This will help you better understand your audience and create more effective campaigns.
If you follow all the rules and regulations of mailing lists, it is realistic to achieve great results by driving traffic to gambling offers. And we proved it in our own case: despite the above-mentioned difficulties, our partner achieved great results on three brands.
CatAffs partner case study
On the screen, you can see the conversion of three brands. Catcasino showed the best results thanks to the optimization of the strategy and the emphasis on mailings, which positively influenced the number of visits and new registrations.
It can be seen that thanks to the mailings, the number of visits to Daddy is huge, while maintaining a good rate of registrations and first deposits. This resulted in an almost identical conversion rate to FTD, with a small gap to CatCasino.
(statistics of one of our partners who uses different types of mailings)
Why do newsletters as a type of traffic bring good results?
- Personalization and Targeting
Newsletters enable personalized campaigns, considering individual user preferences and interaction history. This targeted approach enhances message relevance, creating a unique experience for each subscriber.
- Direct Audience Communication
Serving as a direct communication channel, newsletters deliver information straight to the subscriber’s email or mobile device. This establishes a strong connection with users, emphasizing their integral role in the brand’s community.
- Attention Retention
Targeted newsletters actively engage the audience. Consistent updates and structured content blocks stimulate user interaction, fostering a deeper connection with the brand.
- Conversion Efficiency
Newsletters directed at users displaying previous interest in a product or service boost conversion efficiency. They serve as reminders of ongoing offers, encouraging prompt action, whether it’s making a purchase or participating in a promotion.
- Measurability and Analytics
Various platforms offer analytics tools to monitor discoverability, click-through rates, conversions, and other metrics. This facilitates a thorough analysis of campaign performance, allowing brands to adapt strategies based on results.
- Cost-Effectiveness
In comparison to alternative traffic sources like contextual advertising, newsletters offer a cost-effective means of acquiring new customers. This is particularly beneficial for brands with an existing subscriber base.
- User Data Retention
Newsletters serve as valuable tools for collecting and retaining user data. This enables brands to understand their audience better, tailor marketing strategies, and deliver a more personalized experience to each user.
Summary
CatAffs accommodates various traffic types and volumes, including newsletters, with the exception of fraudulent and incentivized traffic. The affiliate program emphasizes flexibility in working with diverse traffic sources, aspiring to establish reliable, long-term partnerships based on quality interaction.
Drawing on experience and successful cases, CatAffs affirms the viability of monetizing different traffic sources. We are ready to buy any volume and provide our partners with optimal conditions for successful campaigns. Become a partner through direct link or write to CatAffs manager to work with maximum comfort.
