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16 November 2022

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Run ads slowly, earn fast: $2600 net profit on Nutra and native advertising

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Native ads are a great source of traffic for those who want to try a new source or are simply tired of FB’s vagaries. Working with native ads is a little different from working with other sources, and it may take longer to drive traffic to an offer, but all efforts will definitely pay off.

Our partner shared his results of several native-ad-powered campaigns launched in two very different GEOs. He got $858 in profit with anti-aging creams in LATAM and $1,740 — with “joint treatment” offers in Africa.

The results aren’t fast, yet stable. The campaigns didn’t require much tinkering, so they were running on their own most of the time, with occasional changes made for their optimization.

We’re sharing the details and tips in this article!

I learned how to run Nutra offers thanks to spy tools: there you can “peep” both pictures and texts. So if you are a beginner — feel free to use the spy tools, you can learn a lot there!

My tracker, the cloud-based Bemob, is a pretty good choice for reasonable money.

Case Study 1. Smoothing out the wrinkles of Latin Americans

Period: 21.02.2022–10.05.2022
Source: Revcontent (native ads)
Revenue: $1 823
Spend: $965
Profit: $858
ROI: 89%
GEOs: MX / AR / CL / PE / GT / CR / BO / PA / CO

Offers

I’ve run anti-wrinkle offers for over a year, but since I use Bemob, I only have statistics for the last six months. Therefore, I will talk only about the results for the period and provide screenshots that I’ve managed to make.

About the vertical and the target audience

The niche of rejuvenation products is quite specific, but I wouldn’t say it’s hard to fill them. The audience is mostly women 30+. You can look up a couple of creatives in spy tools, and you turn into a pro. That’s how I learned to run Nutra.

Campaign statistics

The most profitable GEO is Mexico. Colombia was the most inefficient out of all the GEOs.

Stats from AdCombo:

The revenue here is higher since this statistic includes traffic from all sources, not only from native advertising, as in the tracker.

Spend:

Creatives

I used one landing page with an order form for all GEOs of the AdCombo offers in LATAM:

[28527] Rechiol— MX — 83254 Rechiol — Momgfriend (cert, spin) — MX

I’ve noticed that if there’s no order form at the bottom of a landing page, the budget is likely to be wasted.

Some creatives I got through a spy tool, and some I found on Google, but I searched similar to what I got through the tool.

Below is a screenshot of my creatives for Mexico (spend and clicks didn’t show up for an unknown reason). I used the same creatives for the rest of GEOs.

Text: Mujer De 50 Años Con Cara De Niña. Prueba Esto Antes De Acostarte. — 50 Year Woman With Girlish Face. Try This Before Sleeping.

The most profitable creative:

There was not so much traffic from other creatives: their CTR was lower. However, there were conversions.

Campaign settings

Devices: desktop, smartphone, tablet
Language: Spanish
Period: 24/7, no weekend stops.

I only put one site on the blacklist, and then turned it off. A tracker would be great for monitoring: it would be easier to keep up with sources and creatives.

Sum up & bonus

Generally, I can say that I was relaxed while the campaigns were running: I only refilled my balance and changed the CPC rate to optimize the cost and attract more traffic.

By the way, my creative pairs can be used in another source.

As a bonus, I’ll tell you that I successfully ran the same offer, only for Africa, Ghana (GH), with the same creatives, through Voluum DSP from Opera. Yes, yes, exactly from the browser, without cloaking, bans, etc. Refill your account balance and start driving traffic, the main thing — is to find the right creative pair! To find it, one needs to constantly test different offers and sources.