Monetizing Leads: The CPA Model in the Turkish Real Estate Market
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In this blog article, we will focus on the highly promising niche of Turkish real estate, which has gained significant traction in recent months, and the innovative pay-per-lead model, which is revolutionizing the industry.
Why real estate market in Turkey is on hype
While the real estate niche is not unfamiliar in the realm of affiliate marketing, the introduction of the pay-per-lead model, particularly within the dynamic Turkish real estate market, presents highly lucrative opportunities for affiliate marketers. The scarcity of CPA-format offers in this domain, or their relative obscurity, further highlights the untapped potential and profitability that can be harnessed by affiliate marketers in this space.
The demand for real estate in Turkey has experienced a remarkable surge since last year, and it is not without reason. The allure of Turkey’s stunning landscapes and lucrative investment opportunities is widely recognized. Moreover, purchasing real estate in Turkey offers the added advantage of obtaining a residence permit, and potentially even citizenship, in the future. This has proven to be particularly appealing to Russians, who currently lead in terms of real estate purchases in Turkey.
Introducing LEADS Realty: a closer look at the company
Let’s take a look at how LEADS Realty introduces a fresh payment model — CPA — that provides an opportunity for all participants in the real estate market to generate income.
Company overview:
- headquartered in Alanya
- in-house call center, staffed with a team of specialists
- thousands of projects across Turkey
- actively expanding into other promising regions, including Cyprus, Bali, and Thailand
Company Offers
Currently, LEADS Realty provides three distinct offers to its clients: a pay-per-lead option (45 euros), pay-per-lead API (45 euros), and payout for an existing real estate contract (1000 euros).
How does the CPA model work in real estate?
Rather than relying on the completion of a deal and a percentage of sales, affiliates have the opportunity to receive payment for each high-quality lead they generate for any type of real estate property in Turkey (commercial or residential), excluding rentals.
By generating prospective real estate buyers, you will be focusing on a broader audience rather than a specific unit of property. This approach simplifies your work significantly, as you can target a wide range of potential clients.
The offer includes a landing page with an interactive quiz designed to specifically attract potential clients who are interested in purchasing real estate. After the quiz, LEADS Realty’s specialists reach out to the buyer to verify the application. Once the lead is confirmed and approved, you will receive payment for your successful referral.
Pic. 1 Quiz
Pic. 2 Quiz
Pic. 3 Internal CRM system
Furthermore, there is a similar offer with API integration. This allows you to seamlessly integrate an application form directly into your websites.
Allowed traffic sources:
- SEO traffic
- Social media groups
- Contextual advertising
- Social media ads
- Banner advertising
Hence:
- You are not exposed to any risk since you are paid per lead generated.
- Unlike receiving a percentage of the deal, your income is based on the value of each lead. This provides you with a transparent and predictable level of earnings.
Rates begin at 45 euros per lead (with individual rates based on the volume of traffic you generate), and there is a payout of 1000 euros for complete purchase.
A case study
One of the affiliate marketers working with LEADS Realty shares their success in attracting 100 applications within a short timeframe. Out of these applications, 40 were approved, resulting in three successful sales. As a result of these, the webmaster earned approximately 1.5 thousand euros in total.
Pic. 4 Affiliate’s case study
Pic. 5 Affiliate’s case study
Key tips on generating income from real estate using the CPA model
- High traffic threshold is one of the key factors for achieving success in this particular niche.
Tip: prioritize creatives and engaging ads to effectively attract your target audience. By providing specific numbers and terms, you can successfully appeal to individuals who have genuine interest in making a purchase. - Run contextual advertising, particularly on platforms such as Yandex and Google. These platforms offer the opportunity to customize the conversion rate through the use of quizzes.
What are the benefits of driving traffic to real estate?
The introduction of the pay-per-lead model in the real estate industry in Turkey has brought about significant changes. When considering this vertical, you can expect to enjoy the following advantages:
- Quick payouts: Unlike traditional models where you have to wait for the sale to be finalized, the pay-per-lead model allows you to receive your earnings promptly.
- High demand: With the increasing interest in purchasing real estate in Turkey for permanent residency and citizenship purposes, the demand for real estate is expected to continue growing.
- Limited competition: Currently, there is a lack of major competitors in this field, which presents a great advantage for both beginners and experienced affiliate marketers.
- Technological support: LEADS Realty provides efficient tools and support to streamline the process, making it easier for you to generate leads and earn income.
- Scalability: LEADS Realty has plans to expand into the international real estate market, which opens up even more promising opportunities for affiliates to scale their earnings.
The real estate sector in Turkey is presenting itself as a lucrative opportunity not only for investors but also for affiliate marketers, thanks to the aforementioned advantages. This is the perfect moment for you to take advantage of this opportunity and capitalize on its potential. Don’t miss out on your chance to succeed!
If you have an interest in the niche, we encourage you to register with LEADS.
Once you have completed the registration process, please reach out to our managers to explore the available offers.
