Galaksion advertising network review
- What is Galaksion?
- Where to drive Galaksion traffic to?
- Personal account and campaign launch
- Advice on working with traffic from Galaksion team
- A few words about targeting by User Activity
- Customer support
- Case study: driving Galaksion traffic to installs. $51.72 profit in three days
What is Galaksion?
Galaksion is an advertising network that offers high-quality direct traffic. Advertisers can choose between a wide range of ad formats ideal for webmasters working with a variety of verticals.
All the traffic that Galaksion comes directly from publishers, while the absence of the media buying department suggests that the Galaksion team focuses both on traffic quantity and quality.
While working with the network that averages 18 billion ad impressions monthly, you won’t have to worry about available traffic volumes. Moreover, a updated Self-Service platform will enable you to launch your campaigns quickly and easily .
Galaksion currently covers 157 GEOs, including:
- Asia (IN, ID, VN, PH, PK)
- Middle East (SA, AE, KW, QA)
- Africa (EG, MA, ZA, AZ)
- CIS (RU, KZ, UA, BY, AR )
- Tier 1 countries (DE, FR, IT, ES, US, CA, GB, AU, NZ)
Available ad formats:
- Web Push
Apart from Web Push notifications, Galaksion also offers the PushUp format (Dialog Ads). This format does not require a user subscription and looks like a system message that appears on a mobile screen (a text + “OK” and “Cancel” buttons).
Two payment models: CPM and CPC. In the Traffic volumes section, advertisers can monitor available traffic volumes and relevant bids.
Payment options: WebMoney, Credit Card, PayPal. The minimum top-up amount is $15.
Where to drive Galaksion traffic to?
We have reached out to the Galaksion team to find out what ad formats work best for certain verticals and received some recommendations on where to drive traffic to.
Push: Nutra, Games, Dating, Sweepstakes, Soft, E-commerce.
Native: E-commerce, Nutra, Games.
Pop: E-commerce, Utilities, Extensions, Apps, Sweepstakes, Games, Music and movie-related offers.
Personal account and campaign launch
First of all, check out the average number of impressions and recommended CPM or CPC (depending on the format, device, and platform).
When launching a campaign, you will also see available traffic volumes and recommended bid.
Then, you can actually launch a campaign and set up the targeting options you need: by platform, OS, browser, geo, region, city, browser language, IP bandwidths, proxy, and user activity (for push notification campaigns). Moreover, you can also add certain platforms to a whitelist/blacklist.
Available campaign tokens:
By the way, if you’re launching a push notification campaign, you’ll be able to see what your ad will look like.
Advice on working with traffic from Galaksion team
We have reached out to the Galaksion team to get some advice on working with Galaksion traffic to test your campaigns the smart way and avoid wasting your budget. The guys have shared some valuable recommendations on how to set up capping, why you should check up the Traffic volume section and how to use time targeting.
Recommended capping (the number of impressions/the number of hours)
To introduce minor changes within the limits of +5-20%:
To introduce changes within the limits of 20%:
Noticeable change within the limits of 30%:
Significant changes up to 40%:
Recommended cap for whitelist campaigns that will help you get all quality traffic from the zones you need (up to 50%):
Run a split-test: launch 5 and more campaigns with different creatives to determine which one is the best.
Time targeting: an obvious thing that many people actually overlook: there’s no point in running an ad campaign when your audience is asleep or at work.
Be sure to check the Traffic volume section from time to time for information about approximate traffic volumes based on targeting options you’ve chosen and recommended rates.
Set up targeting by User Activity. The “fresher” the user, the higher your CTR.
A few words about targeting by User Activity
User activity targeting is available to all those running push campaigns on CPM and CPC. It allows you to target users depending on how long they have been subscribed to push notifications.
You can set up user activity targeting in the “Advanced Settings” tab of the “Create campaign” section.
There are three presets:
- High: the highest level of user engagement, low traffic volumes, high CTR, high bids.
- Medium: the user subscribed to notifications 7-20 days ago, average traffic volumes, average CTR and bid.
- Low: over 21 days, the highest traffic volumes, lower CTR and rate.
You can use the presets or set up your own ones.
The rate depends directly on the subscription period. The “fresher” the user, the higher the rate. As rates are set up individually for each campaign, you can get advice on your campaigns from Galaksion managers.
The support team managers are working from 11:00 to 20:00 GMT+3. However, they are always ready to help you and answer your questions during non-working hours if necessary.
Affiliate manager. Russia. Rostov-on-Don
Good time of day to all of you!
I have been working with Galaksion for such a long time that I even managed to have quite a lot of experience with their old platform. That’s why now I can objectively compare it with a new platform that was introduced around two months ago.
The key difference is that the new platform is much faster. You used to wait for quite a while before a screen form got closed or saved, whereas now it happens in no time. This is very important for me because I run a few hundred ad campaigns at once and a lot of systems start working really slow.
New features have been added to the interface and it has become more pleasing to the eyes.
Now you can also set up different bids for different GEOs within one campaign. This is a very useful functionality that allows you to run significantly fewer campaigns. Not so many ad networks now have this feature.
Overall, the new platform is a rather successful step towards streamlining and simplifying working processes for affiliates.
I can say that I have had a pleasant experience working with Galaksion. The responsive support team always tries to solve your problem as soon as possible. They are always eager to give some recommendations and useful advice. As regards the new platform, they try to take into account all customer requests and add new features. The moderation procedure takes little time, from a few minutes to an hour.
As for the traffic, it’s of high quality. I’m now working with around 15 ad networks and have come up with my own gradation of popunder traffic: the first, second, and third levels.
The third level: only bots. Practically nothing converts, you have to spend a lot of money to get at least some publishers.
The second level: you can actually get some converting publishers, but the traffic quality will be unstable and variable. It is possible to make some money, but it will be difficult.
Undoubtedly, Galaksion belongs to the first level. You can easily collect a set of publishers’ platforms that will work well in the long run. I can say that as far as traffic quality is concerned, among all the networks I work with Galaksion shares the first place with another system.
To sum it up, I can recommend working with Galaksion. I do understand that the more advertisers they have, the more difficult it will be for me to work with this network but at the same time more interesting.
As for drawbacks
There is a certain discrepancy between the traffic volumes that Galaksion shows and the volumes that go to your tracker and affiliate network. It would also be great to see the full list of publishers. It is sometimes useful to have a look at how it has changed since new publishers were added. It would also be great to be able to see a list of at least 500 ad campaigns on a single page, not 100. I think another great thing would be to include traffic volumes and today’s spend for each campaign shown on this page. As for now, users have to consult a separate report and work on each separate campaign page.
Media Buyer. Cyprus. Limassol.
I’ve been working with Galaksion for almost a year on their old platform but recently I was asked to test their new SSP.
I want to say that I was very impressed with the difference in the interfaces of my old account and the new one.
First, the interface has become more understandable and pleasing to the eyes.
Second, they got a new Traffic volume section where I can check current traffic without asking the manager (which caused some inconvenience in the past). This section has information about approximate rates and volumes for pops, push and native. Plus you can see traffic on different OSs and platforms.
The thing I don’t like is the inability to view traffic volume by browsers. But I can always get this information from my manager, who answers quite quickly.
The payment history has appeared in the new SSP, which I consider to be a huge plus in comparison with the old one.
Also while creating an advertising campaign it’s now automatically calculating what approximate amount of traffic I’ll receive with my frequency and bids.
Good clean traffic WW, can’t tell anything bad about it. There are discrepancies but within the normal range of 5-15%.
One of the downsides: I can’t add operators’ IPs by myself. I can only target the operator’s name.
In general, I am very satisfied with our cooperation, the new platform is much more convenient than the previous one.
It can be seen that the guys are working, developing. Good luck to them with that.
Teamlead. Thailand. Bangkok.
Strengths of the network:
- high quality and clean traffic;
- Good service, great and easy SSP;
- quick responsive account managers.
Weak sides of the network:
- no major weak points.
Personal user experience. Any observations — shortened holds, user-friendly interface, bonuses and etc.
- We had a great experience working with the Galaksion network because their high quality helped us make gain lots of money.
- Galaksion is one of the few networks that you can have the highest ROI rate
- You have to take care of bot traffic as much as you can to improve your quality more and more, this is my only observation.
- Your interface is very easy and simple but sometimes I find difficulty get statistics especially when I’m trying to get many ones at the same time like zone, country, OS, and browsers together.
Case study: driving Galaksion traffic to installs. $51.72 profit in three days
- Campaign time period: 26.09.2019 – 29.09.2019
- Geo: US
- Ad network: Galaksion
- Affiliate network: ClickDealer
- Spent: $184.8
- Earned: $133.77
- Profit: $51.72
- ROI: 38.6%
Hi there! In this case study, we discuss our test campaign involving push traffic from Galaksion.
We bought traffic on the CPM basis and drove it to installs, the PC Repair Tool offer, cost per install, the payout for an install accounted for $2.4.
Your PC is in danger
Learn how to protect
We worked with the US. Upon the advice of a ClickDealer manager, we didn’t set up time targeting at first, but then we launched a campaign with time targeting and our conversion rate surged, and so we managed to secure good results.
Stats from the affiliate network:
Galaksion is a great traffic source for all those who want to work with pop, push and native traffic to promote various offers, while the rebranded SSP platform allows advertisers to launch their campaigns easily and in no time.
As you can see we tested Galaksion (we drove it to PC utilities) and we must admit that it converted pretty well.
The only drawback the affiliates noticed was that you can’t check out the available traffic volumes by browser.
Bonus from ZorbasMedia: the first twenty to register will receive $20 on their account if they use the promo code zorbas_lst20.
For more information, visit Galaksion’s official website and social networks:
 SSP (Self-Service Platform) is a platform that allows advertisers to access information and perform routine tasks (i.e. to create campaigns, add creatives, set up targeting options and so on) without any interaction with service personnel.
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