Playfina Partners Affiliate Program Review
Table of Contents
Playfina Partners is a direct advertiser of gambling offers. The company was created by experienced SEO specialists who know the needs and wants of a media buying team or a solo affiliate. Therefore, the terms are discussed individually with each partner, and every affiliate can expect full support — from insights on promotional approaches to custom creatives and setting up post-backs.
- Direct offer
- Assistance in ad campaign optimization
- Negotiable exclusive terms for any traffic source
- Detailed statistics in your account
- Insights on campaign flows from the in-house media buying team
- High-quality player retention approach (newsletters, promo codes, bonuses, SMS, push notifications, etc.)
- Individual terms for affiliates with large traffic volumes
- Custom-made promo materials
- Referral program up to 5%
- Curacao license
Bonus for ZorbasMedia readers
ZorbasMedia readers who run SEO campaigns can enjoy a special offer from Playfina Partners: you can get a 50% RevShare rate immediately after registration and until the end of 2022. To get the bonus, mention the “Zorbas RevShare” promo code to your affiliate manager.
Getting started and the dashboard
To get started with the affiliate program, you need to create an account. To do that, navigate to the main page of the website and click “Join now”. In the registration form, you need to indicate your:
- Name of your company or team
- Full name
- Zip code
- Phone number
After submitting the registration form, a dedicated manager will contact you to confirm the registration and activate your account. You will also have a brief interview where you need to describe your marketing experience, provide statistics from other affiliate programs, list your traffic sources, etc.
What will you find in the affiliate’s account?
- Dashboard. This page contains general information about your traffic and account balance. Here you can monitor the latest events, the number of clicks, registrations and deposits, as well as check out the stats for a certain period. The data can be filtered by time (from one day to a year).
- Campaigns. A tab with your advertising campaigns and post-backs. Here you can create a new ad campaign, add promotional materials, set up post-backs, etc. There are filters by name, promo ID, promo code, campaign creation date, and other parameters.
- Reports. This tab contains detailed reports on your campaigns. You can monitor the payout history, pending transactions, detailed traffic statistics, and your passive earnings within the referral program.
- Affiliate program. Here you can find general information on working with Playfina Partners: payout rates, rules and terms of cooperation, and contacts of representatives of the partner program. In addition, this section contains a link to a detailed guide to your dashboard, launching ad campaigns, setting up API integration, etc.
- My account. Here you can manage your profile details. You can change the password, and personal information, invite other affiliates to your team, specify payment details, or view the latest actions with the profile.
- Partner API. This section contains the guidelines for activating various reports via API integration.
Offers and traffic
The affiliate program is a direct advertiser and provides affiliates with monetizing opportunities via the Playfina Casino under the CPA, RevShare, or Hybrid payout models. At the time, the product provides access only to gambling activities, however betting features are in the making.
To access the offer, you need to reach out to your affiliate manager. Your manager will assist in selecting the most suitable traffic source and approach. You can also request custom-made promos, get a promo code, or ask for insight on running campaigns.
What traffic sources are accepted by Playfina Partners?
- Live streams
Essentially, this covers about 90% of popular traffic sources. However, if you want to work with a different source, discuss your options with your dedicated manager. Playfina Partners affiliate program is ready to provide individual terms for your traffic.
What are the payout rates you can expect? The RevShare rate depends on the number of first deposits per month and ranges from 25% to 45%. The CPA and Hybrid rates vary depending on the GEO and traffic source you work with.
To launch an advertising campaign, navigate to the “My Campaigns” tab and click on the “New Campaign” button. Next, you enter the name of the campaign, select the payout model and landing page.
The last step is to indicate sub-accounts and add creatives (if necessary).
After that, you can start driving traffic to this link or set up post-back if needed.
GEO and tracking
Playfina Partners accepts traffic from top Tier-1 GEOs such as Canada, Australia, New Zealand, Germany, Austria, Norway, Portugal, and Ireland. For each GEO, you can get a localized landing page and other promotional materials. At the same time, representatives of the affiliate program recommend paying attention to such GEOs as:
For traffic analysis, you can use the Playfina Partners internal tracker: all the necessary information will appear in your account, you can also download the results as a CSV file. You can also integrate any third-party tracking solution via post-back — this can be done manually or with the assistance of your affiliate manager.
You can withdraw the funds every 14 days (under the CPA model) or once per month (RevShare and Hybrid). The minimum withdrawal amount is 20 EUR, the hold period is 14 days. During this time, Playfina Partners vets your traffic for compliance with the requirements of the affiliate program.
What payout options are available?
- Wire transfer
- Cryptocurrencies (Bitcoin, Ethereum, Litecoin, USDT)
Make sure to provide the payment information in your dashboard prior to requesting a payout.
The Playfina Partners affiliate program was created by specialists of a large SEO holding with extensive experience in the affiliate marketing industry. Therefore, they know all the needs of affiliates and are ready to cater to them. Upon registration, each affiliate is assigned a dedicated manager who will accompany you at all stages of work. The manager will assist in activating the offer and also share the expertise of the Playfina Partners team.
Your manager will assist you with:
- Account approval
- Activating the offer
- Requesting creatives
- Negotiating payout rates, GEOs, and traffic sources
- Getting individual promo codes
- Configuring post-backs and trackers
- Requesting payouts
You can get in touch with your dedicated manager via Telegram, you will receive the manager’s profile after the registration. Alternatively, you can reach out to any of Playfina Partners representatives.
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Working with Playfina Partners has been a great experience so far. They are a very professional affiliate marketing team, and they have helped us to bring in more players to our casino. We are very happy with the results that we have been able to achieve together, and we look forward to continuing to work with them in the future.
Playfina Partners is a direct advertiser that provides affiliates with monetization opportunities within the gambling vertical. In addition to ready-made tools for working with traffic, affiliates will find full support and individual terms. The company strives to unite the affiliate community where each marketer will receive profit, useful knowledge, and assistance in improving their skills.