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Binom Tracker review
9 September 2020

Binom is a self-hosted affiliate tracking software to keep track of your affiliate marketing campaigns, manage traffic flows, cloak your affiliate links, analyze campaign data, and get comprehensive reports. So, this review breaks down how to set the tracker up and analyze report data correctly.

Disclaimer: Yes, we drew heavily on Binom Documentation to compile this review because this is, regrettably, the only chance for many prospective Binom users to get familiar with it.

Registering and installing the tracker

First of all, you’ll need to sign up. You can use Binom completely free for a trial period of 14 days without submitting your payment info.

Specify your email address, name, and password.

Enter the ZORBAS promo code to get your first month for free and a 50% discount on your second month.

Click on Create Account. Then, you will need to set up the tracker. Follow this simple step-by-step instruction:

  1. Choose a server. It is recommended to opt for a dedicated server. However, if your traffic flow is less than 500 thousand clicks a day, you can choose a less expensive VPS server and save your ad budget. Moreover, you would want to buy a VPS if you need to ensure stable performance because dedicated servers are fraught with hardware issues (it doesn’t happen very often, but still occurs occasionally).
  2. Choose and buy the desired domain. If you already have a domain, bind it to your server (as specified here).
  3. Then, install all the necessary software along with the tracker on your server. There are two ways to do this:
    1. automatic installation, which allows you to install the tracker and all the environment and optimize it for your server in about 15 minutes;
    2. you can also reach out to Binom’s support team and ask them to perform the installation.
  4. Install the license in the Licenses tab

Once you have installed the tracker and all the environment on your server, you can create and launch your first campaign.

Binom home screen

Here’s the home screen of the tracker:

Now, let’s take a closer look at each ta:

  • Create: campaign creation
  • Report: campaign stats
  • Edit: edit your campaigns
  • Clone: clone your campaigns
  • Note: create or edit campaign notes
  • Clear: clear campaign clicks
  • .csv: download the current stats on your campaigns in the CSV format
  • Info: switch to the stats window with the side information on the campaign

Here are the tabs on the top right corner of the page:

  • Search: search by the campaign’s name
  • Type of the campaign: all, active, with traffic, deleted
  • Groups: group campaigns by country, vertical, traffic type, etc
  • Traffic sources: campaigns are displayed by the selected source
  • Timeframe: here, you can set up the timeframe by which tracker displays the campaign statistics (all time, today, yesterday, or you can choose a specific day, etc.)
  • Refresh button: update the stats on campaigns

By default, the home screen displays stats on all your campaigns. To see the stats on a specific campaign group, select it, and then click on the Report button.

Below is a screenshot with more detailed statistics:

Campaign creation

To create your first campaign, you will first need to create a traffic source by going to the Traffic sources section and clicking on Create.

You will see the following window:

If it’s your first time using a tracker or you don’t want to put a lot of effort into it, click on Load from template to see the list of predefined traffic sources.

 If there isn’t the template you need, then follow the steps below.

Enter the name of your source in the Name field.

Then, specify your postback URL.

You can also enter the traffic loss percentage in the Traffic Loss field to customize the percentage of losses in the source.

If you want to use tokens to transfer the information from the source to the tracker, click the checkbox Use tokens.

After you launch multiple campaigns, you will have to group them one way or another for the sake of convenience. That is why it’s important you select a group you will relate your campaign to.

To see all your campaigns, go to the Campaigns tab. On this page, you will see the campaign management and campaign grouping blocks.

Buttons from left to right:

  • Create: new campaign creation
  • Report: viewing of the detailed statistics on the selected campaign. You can also double-click on the campaign in the table to go to statistics
  • Edit: editing of a selected campaign
  • Сlone: campaign cloning. Creates a copy of the selected campaign with a name < Campaign’s name > (clone 1) and opens the editing page
  • Note: creation/editing of the note to the selected campaign
  • Delete: deletion of a campaign. You can restore your campaign by choosing the Deleted option in the Groups tab to show deleted campaigns, selecting the desired one, and then clicking Restore
  • Clear: clicks clearing in the selected campaign. This functionality can be used to clear the test clicks at the start of the campaign or clicks at moderation in the source
  • CSV: downloading the current statistics on the campaigns in the CSV format
  • Info/Stats: switching among windows of statistics with the main and side information on the campaign

You can edit your campaigns in bulk by selecting multiple campaigns.

Once you launch your campaign, the tracker will collect and analyze campaign data. You can sort the stats for particular parameters, such as:


  • Id: campaign number
  • Name: campaign name
  • Group: campaign group
  • Traffic Source: source of traffic
  • Clicks: number of clicks for the selected period
  • LP CTR: click-through-rate from the lander to offer. Direct-traffic (without lander) isn’t taken into account. Repeated click-throughs are not considered as well. LP CTR = LP Clicks / Clicks * 100%
  • Leads: number of conversions for the selected period
  • CR: conversion rate. CR = Leads / Clicks * 100%
  • EPC: earnings per click. EPC = Revenue / Clicks
  • CPC: cost per click. CPC = Spend / Clicks
  • Revenue: campaign revenue
  • Cost: campaign expenses
  • Profit: campaign profit or losses. Profit = Revenue — Cost
  • ROI: return on investment. ROI = Profit / Cost * 100%


You will see additional metrics there:

  • Start Date: date of the campaign creation
  • URL: tracking URL of the campaign.
  • Current CPC: current cost per click for a given campaign
  • CLH: clicks per last hour
  • LLH: leads per last hour
  • PLH: profit per last hour
  • Last lead: when the last lead was done. All these parameters help you to see that something went wrong in your campaign

Affiliate networks

To split your offers over networks, go to the Aff. Networks sections and click Create.

You will see the following window:

You can either use pre-installed templates or create an affiliate network template manually. 

Why Binom is both a tracker and a TDS

The simplest way to answer this question would be to describe the traffic distribution functionality that is available on Binom.

Alongside click distribution by paths, landings, and offers, the service can also distribute traffic based on rules. To add a new rule to the campaign, click on the Add Rule button on the campaign edit page. The following window will open:

The rules consist of criteria, i.e. conditions of a certain type (country, city, OS, etc.) that will be described further alone. To add new criteria to the rule, click the Add criteria button inside the corresponding rule.

All rules are sorted by top-down priority. The higher the rule, the more priority it has. The priority of any rule can be changed with the Weight buttons. Criteria operations:

  • The AND operation is performed between several criteria, i.e. when both conditions are satisfied.

  • The OR operation is performed inside the criteria, i.e. if one of the conditions is satisfied.

  • Between several rules in the campaign – OR.

The logic behind this is quite simple and self-explaining. The tracker allows one to distribute the incoming traffic based on a wide range of parameters. 

  • Brand & Model: Brand and model of the device
  • Browser & version: User’s browser and its version
  • OS & version: User’s ОS and its version
  • Language: Browser language
  • Device type: Desktop, Smartphone, Feature Phone, Table, Smart-TV, Unknown
  • Device resolution: Device resolution
  • Country
  • City
  • State / Province: State or province
  • ISP: Internet service provider
  • Connection type
  • IP: IP-address
  • IP version: IP version (IPv4 or IPv6)
  • User agent
  • Day of week
  • Part of day
  • Referrer
  • Unique: User’s uniqueness in the current campaign or on all campaigns
  • Proxy-traffic: Proxy-traffic with sub-IP
  • Crawler
  • GET: Value entry in GET-parameters URL
  • URL: Value entry in URL
  • MagicChecker: Bot checker with MagicChecker
  • Headers: Http headers
  • Tokens: Tokens source

For more information on traffic distribution and rule set-up, be sure to check outBinom Documentation.

Creating and adding a landing page

To add your landing page to the tracker, click Create in the Landers tab.

Видим следующее окно:


  • Specify the address of your page in the URL field.
  • Tokens — parameters to be sent to the landing page.
  • Group — offer group name.

Let’s take a closer look at tokens that allow you to track clicks and impressions correctly. Binom can process a slew of tokens.

You can both add a single landing page to the tracker and opt for bulk upload. To upload multiple landers, click Import. A window will open. Copy and paste the following format:

Name|URL[|Group|Landing's language (EN..)|Number of offers in Landing]

  • One line for one landing. Values in [ ] brackets are optional. If you do not specify them, the tracker will set empty values.
  • In the group value, you need to specify its ID.

Once you set all values, click Import at the bottom of the window to add landings.

Sometimes you need to send a user from the same landing page to several different places, i.e. to make several buttons on your landing page so that each button could redirect to a specific offer. In the Landing Page settings, specify the number of offers to apply:

Next, you need to change the links on your landing page. To standard Click URL:


Add &to_offer=N, where N — sequential number of the offer in the Path.

As a result, a link to a specific offer (the second, for example) will look like:


Without the &to_offer=N parameter, the Click URL will continue redirecting users to offers depending on the weights in rotation.

Note that if you disable an offer in Campaign settings, you’ll need to change links:

You might also need to send clicks to several particular offers, for example, only to offers #3 and #4.

Then, you can use the following link:


For offer #3, #4, and #5, use:


However, you don’t have to build landing pages yourself…

As you might have noticed, Binom is a tracking solution developed by affiliates for affiliates. However, not all Binom developers were able to lay out a landing page by themselves when they were affiliate marketers, and so the roll-out of a smart landing page copy functionality was just a question of time. So, how do you copy a landing page to Binom?

You can upload landing pages to the tracker via direct links and use them as integrated landings.

  Unfortunately, not all pages can be downloaded this way: you won’t be able to add major online stores, website builders, search engines, and heavy pages with a plethora of complicated elements to the tracker.  


Click the Grab button in the Landers tab:

Binom enables you to both clone and customize a landing page.

Once you have “grabbed” a landing, you will need to set it up before starting to send traffic to it.

For more detailed information, check out Binom Documentation.

With Binom, you can also protect and hide your landing pages. For instance, the tracker allows you to protect landings against direct entry.

This functionality is based on checking the time gap between when the click was processed by the tracker and the user hit the page. If there is a considerable time difference between these two events (the default setting is 5 minutes), an empty page will be opened instead of a lander. The IP and user agent matching are checked as well.

How to use?

  1. Go to the tracker settings and copy the code in the LP Protect section:

    The code is also displayed in each landing page edit window.
  2. Put the code at the top of your landing’s code.

    Important! Your landing page file should have a .php extension

  3. Go to the landing page settings and add the LP Key token to the URL to send the key to the landing.

Now, your landing can not be opened if the user hasn’t clicked through your campaign link.


White landing page instead of blank page

By default, LP Protect shows a blank page. To override the default settings and show a white page instead of a blank page, you can use this code:

    if(time()>$b || $d!==$c){
        <!DOCTYPE html>
            <title>White page</title>
        <!DOCTYPE html>
            <title>Black page</title>
            <a href="https://domain.com/click.php?lp=1">Click to offer</a>

Replace xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx with your LP Key and https://domain.com with campaign domain.

Now, you don’t have to hide the referer because it will always lead to a white page.

Creating a new offer

Go to the Offers tab and click Create.

Fill in the fields:

In the URL field, specify the link to the offer from your affiliate network. Don’t forget to enter the tokens in the URL. For instance, by adding the {clickid} token, you’ll be able to see conversions in the stats. You don’t have to insert tokens manually. You can click on any token button under the URL entry box to automatically add any parameter to the URL.

  • Country: the GEO you advertise in
  • Group: add a new group
  • Aff.network: affiliate network you work with
  • Payout: payout for each lead

Creating a new campaign

Here’s where the most important part begins: creating and launching a campaign.

To create a campaign, click the Create button on the Campaigns page.

You will see the following window:

Type in the name of your campaign in the Name field and select the group to relate your campaign to in the Group field.

Select your traffic source in the Traffic source field

  • CPC | CPM — use this field to specify the cost per click at which you buy the traffic. If the network passes the value automatically, choose the Auto option.
  • Hide referer — specify the way in which you want to hide your landing.
  • Type of distribution — choose the traffic distribution system. Normal Rotation — a completely random distribution. Smart Rotation — smart clicks distribution based on uniqueness and user conversions on the path/landing/offer. Fix On — fixed user distribution based on a certain path/landing/offer.

Adding additional domains for tracking

The next step would be to assign an additional domain to the hosting service. Be sure to check out Binom Documentation for more.

Once you are all done, press the Save button to save your campaign.

Another important thing is to set up notifications from Binom. Luckily, Binom supports a wide variety of notification formats. 

For more information about how to set up notifications the right way, check out this link.

Last but not least

First of all, Binom allows you to effortlessly install an SSL certificate on your landing page if you want your website to look legitimate and trustworthy. Follow this simple guide to installing an SSL certificate on your page.

Secondly, Binom supports pixel tracking. Check out the tracker’s documentation to set up an LP pixel.

Thirdly, Binom supports anti-fraud and API integration.


Binom is a tracking solution for you if you need to keep track of your traffic flows, analyze conversions, cloak your affiliate links, etc. Binom offers a wide variety of tools and extensive functionality. Most likely, there is no task that Binom doesn’t have a tool for. Don’t forget to use the ZORBAS promo code to get your first month for free and a 50% discount on your second month.

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