Pet Blogging: How to Start a Pet Blog and Make Money in 2023

27 April 2023
Reading: 2 min

We adore pet blogging because of the strong attachment pet owners have to their animals. They often spend a lot of money to keep them comfortable. This is why animal blogs are a good business.

What are the reasons to begin a blog about pets?

There are some reasons:

  • Starting a blog lets you make more money while discussing something you love, like pet-friendly products or advice. It takes time to build a successful blog, but with hard work and dedication, you can turn your hobby into a profitable online business and make more money.
  • Pet businesses rely on blogs to boost their visibility and appeal to potential customers. A carefully curated blogging platform that integrates relevant keywords can significantly enhance your SEO ranking, which can ultimately lead to increased blog traffic, higher lead generation, and more conversions. Additionally, by promoting and collaborating with associated affiliate products, your business, and partners can mutually benefit from the transaction.
  • Pet bloggers are passionate about pets and prioritize their well-being over making money. They offer expert advice on nutrition, health, training, and behavior, as well as advocate for animal welfare initiatives. They are an important part of the blogging community and make a more positive impact on pets and their owners.

How to specify a particular topic for a blog about pets?

Specialization is the key to the popularity and money-gaining of pet bloggers, who tend to have higher monthly visitor counts. These bloggers invest a significant amount of effort into conducting extensive keyword research, strategic promotion, and hard work, among other things. Rather than creating general pet pages, they focus on narrower subcategories such as caring for disabled pets, pet travel, and selecting the best food for specific breeds. 

This approach helps them to access a more defined audience and avoid competing with pre-established websites. To select the right niche for your pet page, you need to determine your target audience, whether it’s new pet owners searching for behavioral advice, or dog owners exploring training opportunities. 

While having knowledge and experience in your chosen niche is helpful, it is not necessary, and many pet bloggers discuss their own personal experiences of owning and caring for their pets. If you’re struggling to decide on a niche, analytical tools like Ahrefs and FeedSpot can help you gain valuable insights by displaying other websites rankings for similar keywords and by observing the strategies of successful pet blogs.

How to select a platform for blogging?

Blogging offers many options not only to make money but also to showcase creativity and connect with others online. Choose the right platform for your goals. Free options like Blogger and Medium have limitations. Use for flexibility, affordability, and customization. Create a unique pet blog to stand out and promote content to a wider audience. Establish yourself as an authority in your field and carve out your niche in the competitive world of pet blogging.

How to choose a domain name?

To choose a name, your pet blog’s domain is also important for your online presence and money-making. A domain is the unique address where your pet blog can be found on the internet, and selecting the right domain is crucial for brand recognition and pet blog traffic. By selecting a domain that reflects your blogging brand and is easier to remember, you can help visitors find and remember your pet blog by your domain. It is more important to register your chosen domain as soon as possible to prevent others from using it and to secure your online identity. Some popular domain providers include GoDaddy, Namecheap, and Bluehost.

How to select the theme for your pet blog?

The theme of your pet blog is essential in attracting new readers and setting it apart from the competition. Without an attractive theme, readers may not stay to read your content. It’s important to pick a theme that matches your audience’s expectations and doesn’t scare them away. While premium themes offer other customization options, free themes can be just as effective for a new pet blog. It’s critical to select a theme that is faster, moer responsive, well-reviewed, customizable, and has good customer support. Also, you can purchase a domain and reliable web hosting through SiteGround’s WordPress hosting and select a more visually pleasing, fast, and responsive theme that aligns with your audience’s expectations. 

How to choose the design and color palette for your pet blog?

During this stage, you will be faced with pivotal choices that will determine your brand identity, such as creating a logo for your pet blogging site and choosing an attractive color palette. These tasks may seem more overwhelming, particularly if you don’t have graphic design expertise, but don’t worry, there are several steps that you need to do to make it easier:

  • First and foremost, decide on your brand colors using and generate more harmonious color palettes instantly. 
  • Next, create your logo using Canva’s vast library of logo templates. Simply scroll through until you discover a design that captivates your attention, and then personalize it with your brand name and colors further. 
  • In summary, the process of constructing a unique brand identity may seem more intimidating, but with the right tools, it can be a breeze.

How to create website pages?

Improve your blog by creating essential web pages including homepage, about us, contact, and privacy policy. Make sure your homepage is captivating and easy to navigate. Share your story on the about us page and provide contact information on the Contact page. Don’t forget to include a privacy policy page to explain personal data collection. Creating these pages is easy with WordPress simply log in, go to the pages tab, and create a new page.

How to promote your pet blog?

Your guest page deserves more attention and money after putting in so much effort. However, relying only on SEO may not be enough, as almost 95% of web pages fail to rank in top Google positions within a year. Here are some additional site promotion strategies to try:

  • Guest posting
  • Sharing on social media
  • Building a mailing list
  • Paying for search and social ads
  • Narrowing the topic to a single purpose rather than covering multiple topics in one post.

How do pet bloggers make money?

While pet blogging may be a fun pastime or additional source of income, it’s worth noting that many have more successfully turned it into a lucrative career. To do so, there are four primary methods of generating income through blogging:

  • Affiliate marketing. Affiliate marketing is the most effective monetization method for any blog. It’s non-intrusive and allows you to recommend beneficial products to your audience. By including affiliate links, you earn a percentage of each transaction without costing readers more. And it’s pretty easy to make money.
  • Display advertising. One strategy to increase your earnings as a pet blogger is to incorporate several ad networks into your blog. This approach can be more particular if you choose to partner with high-paying ad networks such as AdThrive or Mediavine. Though these premium networks have strict requirements, you need to have at least 100,000 monthly page views. As a result, if you are new to pet blogging, don’t be sad if you don’t immediately meet money feedback for these networks.
  • Sponsorship deals. You can earn money from advertising by partnering with pet product selling or service providers. This gives you more control over where ads appear on your blog and can lead to increased revenue. However, it requires more work for tracking, reporting, and payment processing. It may also be difficult to attract advertisers without an established following.
  • Sell your own products. Pet bloggers sell digital products (like courses or e-books) and services (like video consultations) to make more money, but it’s not easy as it requires effort to create desirable products and handle administrative tasks.
  • Memberships. Numerous pet bloggers in the pet industry monetize their online platforms by transforming them into subscription-based websites, offering more exclusive content or courses at a premium price. While this may be a lucrative business strategy, it requires more additional efforts to manage customer support concerns effectively. This approach may not be appropriate for fledgling pet blogs unless the writer has distinctive expertise that cannot be easily accessed elsewhere at no cost.

How much money can you make from pet blogging?

According to data from Indeed, pet bloggers in the US on average earn more than  $45,000 yearly, although this figure is likely skewed by people who don’t earn anything from their sites. However, the organic traffic for Dog Food Advisor indicated by Ahrefs amounts to an impressive $1.9 million per month. While it is possible to make a full-time income from a pet site, attaining this level of success takes considerable effort and persistence, with no quick fixes available.


One way to make more money with a pet blog is to partner with pet brands and companies that are relevant to your content. For example, if you focus on cat products, you can partner with cat food brands or cat toy companies to promote their products on your blog. These collaborations can range from sponsored posts to product reviews, and they can provide a steady stream of revenue for your blog.

Another way to make more money with a pet blog is to offer services related to pet care or training. If you have expertise in a particular area, such as dog training or pet grooming, you can offer your services to your blog readers for a fee. You can also create and sell your own pet-related products, such as pet treats or pet accessories, and promote them on your blog to generate more sales and revenue. With a little creativity and effort, there are many ways to turn your pet blogging hobby into a profitable business.

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