Useful information

Guide to targeted ads on Spotify

Ad formats on Spotify Ads, targeting settings, creating, and running ads. Spotify, the streaming platform, was launched in Russia and few more geos on July 15, 2020. The platform has a lot to offer to its users in terms of content. For advertisers, in their turn — it's a new way of attracting customers. 28 july 2020 0
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3 Ways to Drive Organic App Installs

Affiliate wisdom has it that there's nothing better than organic traffic to get more users and boost your app retention rates. Indeed, no matter where you launch your ads and buy ad inventory from, organic traffic is the most effective source of app installs both in terms of conversion rate and user activity. 15 july 2020 0
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A Not-So-New Way to Recognize and Track Users Without Cookies

Now, cookie technology is gradually being phased out by browsers and governments alike. However, marketers still need to carve out a way to identify individual users and track website visitors' data. Today, we are going to break down one method of user recognition without using cookies. So, let's get started. 09 july 2020 0
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Paxum is processing with caution

A couple of days ago people in digital marketing chats started raising questions as to what is going on with Payoneer and Paxum. Сheck out the article to find out more. 23 june 2020 1
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Case Study: Mobile App Promotion on Google Play

The study's objective is to show the main stages involved in Android app promotion on Google Play and getting to the top search results for key queries. The app under consideration is Aweb Blog. 12 june 2020 0
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Case Study: Mobile App Promotion on Google Play (копия)

The study's objective is to show the main stages involved in Android app promotion on Google Play and getting to the top search results for key queries. The app under consideration is Aweb Blog. 12 june 2020 0
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