Theory
Guide to targeted ads on Spotify
Ad formats on Spotify Ads, targeting settings, creating, and running ads. Spotify, the streaming platform, was launched in Russia and few more geos on July 15, 2020. The platform has a lot to offer to its users in terms of content. For advertisers, in their turn — it's a new way of attracting customers.
A Not-So-New Way to Recognize and Track Users Without Cookies
Now, cookie technology is gradually being phased out by browsers and governments alike. However, marketers still need to carve out a way to identify individual users and track website visitors' data. Today, we are going to break down one method of user recognition without using cookies. So, let's get started.
Case Study: Mobile App Promotion on Google Play
The study's objective is to show the main stages involved in Android app promotion on Google Play and getting to the top search results for key queries. The app under consideration is Aweb Blog.
Case Study: Mobile App Promotion on Google Play (копия)
The study's objective is to show the main stages involved in Android app promotion on Google Play and getting to the top search results for key queries. The app under consideration is Aweb Blog.
Affiliate Marketing Versus Media Buying
If you’ve been around the block in the affiliate marketing world, you may have heard about another similar avenue called media buying. If you’ve only just learned about media buying and are wondering what exactly it is, don’t worry – it’s not as well known as affiliate marketing but is, in fact, intrinsically linked.
