Theory

Guide to targeted ads on Spotify

Ad formats on Spotify Ads, targeting settings, creating, and running ads. Spotify, the streaming platform, was launched in Russia and few more geos on July 15, 2020. The platform has a lot to offer to its users in terms of content. For advertisers, in their turn — it's a new way of attracting customers. 28 july 2020 0
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A Not-So-New Way to Recognize and Track Users Without Cookies

Now, cookie technology is gradually being phased out by browsers and governments alike. However, marketers still need to carve out a way to identify individual users and track website visitors' data. Today, we are going to break down one method of user recognition without using cookies. So, let's get started. 09 july 2020 0
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Case Study: Mobile App Promotion on Google Play

The study's objective is to show the main stages involved in Android app promotion on Google Play and getting to the top search results for key queries. The app under consideration is Aweb Blog. 12 june 2020 0
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Case Study: Mobile App Promotion on Google Play (копия)

The study's objective is to show the main stages involved in Android app promotion on Google Play and getting to the top search results for key queries. The app under consideration is Aweb Blog. 12 june 2020 0
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Affiliate Marketing Versus Media Buying

If you’ve been around the block in the affiliate marketing world, you may have heard about another similar avenue called media buying. If you’ve only just learned about media buying and are wondering what exactly it is, don’t worry – it’s not as well known as affiliate marketing but is, in fact, intrinsically linked. 02 june 2020 0
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Top 5 Mistakes to Avoid When Running Push Traffic

In this article, we discuss the most common mistakes that are made by affiliates running push traffic 12 may 2020 0
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