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Google Ads to Improve Ad Asset Tracking in App Campaigns

On October 24, Google Ads announced it will be improving app campaign modeling to serve more relevant ads to users who are interested in downloading apps. 28 october 2019 0
reading time: 1 minute

Google to roll out several updates to its ad policy

Google has announced that it is going to introduce three important changes to its ad policy, which comes as part of an effort to protect users from uncertified or questionable practices. 24 october 2019 0
reading time: 1 minutes

Google cracks down on predatory loan apps

Google has reportedly barred certain payday loan apps from the Play Store in an effort to protect people from deceptive and exploitative personal-loan terms. The ban applies to apps that offer personal loans with an Annual Percentage Rate (APR) of 36% or higher. 17 october 2019 1
reading time: 2 minutes

Taboola and Outbrain to Merge to Topple Facebook and Google

In a press release published on October 3, two native advertising giants Taboola and Outbrain announced their intention to merge. The companies were founded in 2007 and 2006, respectively. Today, their joint audience accounts for about 2 billion users per month. Now, the Internet advertising market is about to witness the birth of a new major player. 07 october 2019 2
reading time: 1,5 minutes
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