Words To Boost Conversion Rates

20 May 2022
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There are certain expressions and words that are sometimes referred to as power or trigger words that have a stronger impact on readers than the rest of the text. In marketing, such words are a great way to boost sales and improve such parameters as conversion rate, click-through rate, or even read-through rate.

A trigger is something that makes a person act. In marketing, this will be a click, a purchase, an app installation, etc. Bear in mind that the use of trigger words does not equal miracle outcomes and 100% ROI, it’s a tool that you need to master before it works for you.

Why it works

Power words do work because they trigger a sharp emotional response. There is another marketing technique that is associated with emotions — pain points. It goes beyond mere words in an attempt to trigger users’ emotions and lead them down the sales funnel. Power words can make your creatives stand out and render your brand or campaign memorable.

Words To Boost Conversion Rates

Trigger words draw users’ attention to what you have to say. The Internet is full of information and offers (some better than yours) nowadays. Users do have a choice, so you have to make them feel special. Let them see why they need to stick with you and what they will get out of it. Your copy or headline needs to answer these questions: why your product is worth their time and money? Using additional emotional incentives is a wise idea, even if your product is actually good and useful to the audience. A little extra persuasion does not hurt. These are some points your copy needs to address emotionally:

  • Remind the audience that your product exists, spark curiosity.
  • Tell what problem it solves.
  • Make your offer urgent or time-specific.
  • Give extra information on how to get your offer.

Types of power words

Power words trigger different emotions and are grouped accordingly. The main emotions marketers like to trigger are greed, fear, curiosity, anticipation, and trust. We will take a look at several major categories that are prominent in advertising campaigns. 

Fear and anger

These two negative emotions have a powerful emotional (and often irrational) response from the audience. This response is rooted deep within human nature: we tend to give an immediate response to a threat or danger. By the way, for many people today the biggest fear is missing out or FOMO.

Of course, you don’t want people to feel negative about you, your campaign, or the product. Make them angry with a problem that your product solves.

Words To Boost Conversion Rates

Here are some fear/anger trigger words:

Aggravate

Aggressive

Agitated

Agony

Alienate

Annihilate

Apocalypse

Appalled

Assault

Atrocious

Backlash

Beating

Beware

Blinded

Blood

Bomb

Bumbling

Catastrophe

Caution

Collapse

Condemn

Control

Corrupt

Crash

Cripple

Crisis

Critical

Damaging

Danger

Deadly

Death

Dejected

Deplorable

Desperate

Demoralizing

Despicable

Destroy

Devastating

Disadvantage

Disastrous

Disgusting

Dread

Drowning

Dumb

Eliminate

Embarrass

Enrage

Envy

Epidemic

Exasperate

Fail

Feeble

Fired

Fooled

Frantic

Frightening

Frustrating

Furious

Gullible

Hack

Harmful

Harsh

Havoc

Hazardous

Hoax

Horrific

Hurt

Impatient

Infuriate

Insidious

Invade

Jeopardy

Loom

Lunatic

Lurk

Malicious

Meltdown

Mired

Nightmare

Offense

Ordeal

Pain

Panic

Peril

Pessimistic

Plague

Plummet

Plunge

Poison

Powerless

Precarious

Provoke

Pummel

Rampant

Rebel

Recession

Reckoning

Refugee

Repulsive

Resent

Retaliate

Revenge

Risk

Scandal

Scares

Scorn

Scream

Searing

Seeth

Shame

Shatter

Shocking

Smash

Spite

Stupid

Suck

Suffer

Survive

Target

Teetering

Terror

Torture

Toxic

Tragedy

Trap

Trauma

Unjustified

Unstable

Venomous

Victim

Vindictive

Violate

Volatile

Warning

Wicked

Wound

Curiosity

Curiosity is a real engine when it comes to driving advertising, people click on ads, buy and try things because they are curious about them. This is another natural urge that is easy to satisfy. This emotion is what most email marketers use for their subject lines, and you can also see this in teaser advertising with “Nostradamus said that in 2022…” Also, the curiosity gap — when users see that some information is missing but it’s just a click away — is the basis for clickbait.

Examples of curiosity-triggering expressions:

Agenda

Astonishing

Backdoor

Banned

Be the first

Bizarre

Blacklisted

Black market

Bootleg

Censored

Class full

Classified

Closet

Concealed

Confession

Confidential

Controversial

Covert

Cover-up

Crazy

Cringeworthy

Divulge

Emerging

Elusive

Exclusive

Extraordinary

Eye-opening

First

Forbidden

Forgotten

Fundamental

Hidden

Hilarious

Hush-hush

Illegal

Illusive

Insane

Insider’s Scoop

Intel

Invitation only

Key

Limited

Little-known

Lost

Members only

Myths

No one talks about

Odd

Off-limits

Off-the-record

Outlawed

Plot

Priceless

Private

Privy

Psychotic

Rare

Remote

Restricted

Reveal

Ridiculous

Secret

Select

Shh!

Shocking

Sly

Smuggled

Sneak-peek

Spoiler

Stealthy

Stunning

Super secret

Taboo

Top secret

Trade secret

Truth

Unadulterated

Unauthorized

Unbelievable

Uncharted

Unconventional

Undercover

Underground

Under the table

Under wraps

Undiscovered

Unexplained

Unexplored

Unheard of

Unique

Unlock

Unseen

Untapped

Untold

Unusual

Wacky

What no one tells you

Withheld

Anticipation

Anticipation is by definition an excitement about something that’s going to happen, usually something positive. In marketing, we can see this emotion in sales season campaigns, promotions, and product launches, for instance.

Words To Boost Conversion Rates

Astonish

Avoid

Awaiting

Bonus

Charming

Craving

Delayed

Discovery

Early

Exclusive

Forgotten

Hopeful

Inspiration

Limited

Little-known

Longing

Mystery

New

Passion

Prediction

Rush

Surprise

Teaser

Tension

Today

Urge

Yearn

Trust

Trust is what advertises and brand owners strive for when it comes to customer relations. If there is no trust, there will be no conversions or sales. The tiny hiccup is — modern users tend to not trust advertising at all. So, simply saying “Hey, look at me, I’m so trustworthy” won’t make it. It is important to be subtle with this particular emotion, and maybe in time you’ll have a database full of the loyal audience that comes to your offers again and again.

These are some words and expressions that add to building trust:

Absolutely

According to

Accredited

Accurate

A cut above

Adaptable

Advantage

Always

Anonymous

Approved

Approving

Assured

Astonishing

Astounded

Authentic

Authoritative

Authority

Backed

Because

Best

Best-selling

Bona fide

Cancel anytime

Case study

Certain

Certainly

Certified

Clarity

Confident

Conscious

Convenient

Definitely

Delighted

Dependable

Don’t worry

Easy

Ecstatic

Effective

Emphasize

Endorsed

Ensured

Excellent

Expert

Extremely

First ever

Foolproof

Freedom

Fulfilled

Fully refundable

Genuine

Guaranteed

Highly effective

Honest

Honored

Humility

Improved

Instantly

Introducing

Investment

Ironclad

Lifetime

Loved

Never fails

No obligation

No risk

No strings attached

Official

Pay zero

Privacy

Professional

Protected

Proven

Recession-proof

Recognized

Refund

Relaxed

Reliable

Research

Responsible

Results

Rock-solid

Safety

Scientifically proven

Secure

Self-sufficient

Solid

Stable

Studies show

Supported

Supportive

Sure

Tested

Track record

Transparency

Trusted

Trusting

Truthful

Try before you buy

Unconditional

Verify

Well respected

Worldwide

Greed

Greed is another human emotion that has been with us since the beginning of time, when humans still were fighting over a dead mammoth and tried to take the biggest chunk. Now for most people, there is no danger of starvation or even scarcity, we still can’t resist the temptation of free or really cheap things coming our way.

Power words related to greed that will tempt your audience:

Words To Boost Conversion Rates

Bank

Bargain

Before

Best

Big

Billion

Bonanza

Bonus

Cash

Cheap

Costly

Deadline

Discount

Dollar

Don’t miss out

Double

Economical

Envy

Exclusive

Expires

Explode

Extra

Fast

Feast

Final

First

Fortune

Free

Freebie

Frenzy

Frugal

Gift

Giveaway

Golden

Greatest

Guilt-free

Hurry

Immediately

Imminently

Inexpensive

Instantly

Instant Savings

Jackpot

Last chance

Left behind

Limited

Lowest price

Luxurious

Magical

Marked down

Miracle

Missing Out

Monetize

Money

More

Most Important

Nest egg

Never again

New

Now

Pay zero

Premiere

Present

Price break

Prize

Profit

Profitable

Proven

Quadruple

Reduced

Remarkable

Results

Revolutionary

Rich

Running out

Safe

Sale ends soon

Save

Savings

Seize

Sensational

Should

Six-figure

Skyrocket

Special

Startling

Superb

Superior

Surge

Treasure

Tremendous

Triple

Truly

Trustworthy

Ultimate

Value

While they last

Whopping

Worthwhile

Zero

Conclusion

They’re just words, but look at this power. Use these words and expressions to drive more conversions, but remember that it’s not a psychological lifehack that will solve your own issues. It’s a means of talking to your audience in a way that spears to their emotions (sometimes bypassing their sensibility). Still, it’s an art to master this approach. But if you do, you will get unprecedented results that will surprise you and allow you to overcome the competitors you have been struggling with.

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