WhatsApp to introduce Product Catalog
WhatsApp Business has launched a year ago, and since that time the service has gained recognition of lots of small businesses. However, it functioned only as a platform for direct interaction between entrepreneurs and users.
With the Product Catalog, businesses will be able to create lists of goods and services they are offering and specify product information. There was no discussion of whether those products might be sold directly through the app.
This is not the only WhatsApp update. Zuckerberg also announced that WhatsApp would serve as a platform for establishing a payment service which is currently being tested in India. And by 2020 users will be able to send messages through all Facebook’s messaging platforms including Instagram.
WhatsApp Product Catalog and payment service is only the first step towards developing an e-commerce platform that will closely interact with Facebook and Instagram. Even now there are lots of opportunities for promoting Facebook offers through WhatsApp.
Maybe we will even see landing pages in WhatsApp.
The only thing that we can say with certainty is that sooner or later it will be possible to buy products in WhatsApp, which means that some affiliates will be able to make money promoting these products.
We wish you success and green ROI!