Telegram Audience in 2023

23 May 2023
182
0
Reading: 1 min

Telegram is a globally accessible messenger. Its app is available for Android, iOS, macOS, Windows, Linux, Smart TV and it also has a web application. Telegram users can send text, voice, and video messages, make voice and video calls, share files of various formats (up to 2GB per file), geolocations, different stickers and emojis, contacts, go live, create and follow channels. The messenger also has an optional paid subscription — Telegram Premium, with some extra features.

Today, WhatsApp remains to be the most popular messenger in the world, Facebook* Messenger takes 2nd place, and Telegram rounds out the top-3. At the beginning of this year (2023), it appeared as the most popular messenger in such countries as Armenia, Belarus, Cambodia, Iraq, Kazakhstan, Kyrgyzstan, Jordan, Latvia, Moldova, Russia, Ukraine, and Uzbekistan.

In this article, we will try to understand what the Telegram audience is like in 2023.

Telegram Audience in 2023

GEO

Despite the fact that Telegram is the most popular messenger in over 10 countries, the core audience is still located in Russia or with Russian-speaking users scattered around the world. This is due to the origins of the platform and the initial distribution market — the developers of the app come from this particular GEO.

However, it doesn’t mean that you can use Telegram only to interact with your Russian-speaking audience. For example, according to Respond.io, in 2021, Telegram was the most popular messenger in Spain, Italy, and surprisingly, in Ethiopia, among others. 

That’s why the best thing to do would be conduct proper research on your target audience and figure out the relevance of this messenger for them.

Demography

Gender

Unlike many other social platforms, the gender distribution on Telegram outweighs the male audience. However, the gender gap is getting smaller from year to year. As of this year, the situation is as follows: there are 58% male users and 42% female users on Telegram.

Age

Telegram can not be called a messenger for youngsters — there are both teenagers and retirees using the messenger. Its audience is quite diverse, so it can be called a mass product. The largest age group is users from 25 to 34 years old — its share is almost 30%. The share of users over 35 y.o. is 45%.

Telegram Audience in 2023

Account age

According to the TGStat survey, the majority of Telegram users have a long history of interaction with the messenger. 22% of their respondents have registered in the last two years, 43% have been using Telegram for 3–5 years, and another 35% came to the platform more than five years ago.

Social status and field of work

Field of work

On Telegram, you can encounter people from any sphere. This year, the top-5 fields of work looks the following way:

  1. IT and the Internet — 20.6%
  2. Marketing and PR — 11.9%
  3. Manufacturing — 7.4%
  4. Commerce — 7%
  5. Education — 6.8%

Therefore, here you can find your target audience, whoever they are. 

Education

It’s interesting that 62% of Telegram users have got higher education, 14% are graduating this year or are having their postgraduate studies. Nearly 15% of Telegram’s audience are schoolchildren or are getting higher education. Therefore, we can judge that the messenger has quite a mature and educated audience.

This remark can be useful in building strategy of communication with Telegram audiences.

Income and company position

As for their income, Telegram audiences are diverse. Almost a third of Telegram users earn less than $590. Another third makes between $590 and $1180. 21% of the audience earns over $1960 and 6.6% earns over $3920 per month. 17% of users have no source of income.

About 44% of Telegram users are employed in non-managerial positions, 13% are managers, and 5.5% own their own businesses. The share of those who work as self-employed is 17.2%. The unemployed are about 20%, and they are mostly not schoolchildren, but retirees.

Telegram Audience in 2023

Channels subscription by category 

85% of the audience use Telegram to learn the news. Every second user subscribes to a channel about politics, and every third — to some celebrity channels. 45% of users read their friends’ and family members’ microblogs.

As Telegram popularity grew, microblogging has moved here from less successful platforms. A similar situation can be seen in corporate communication: 19% of users read local channels for the employees of their companies. 

Conclusion

Of course, WhatsApp is the undisputed leader among messengers around the world, but in some GEOs it is just not as popular, at least in terms of advertising, sales, and networking. If you want to reach new audiences, you should use as many channels of interaction as possible and Telegram messenger could be one of them. 

Have a story to tell about traffic arbitrage?
Become a ZorbasMedia contributor!
Become an author