PM Affiliate Program Review

PM Affiliates is a direct advertiser with exclusive offers from Parimatch, one of the leading iGaming brands in the CIS with a 20-year history. For the past few years, Parimatch has also been present in the gambling and eSports markets. The brand stands alone for its strong and quite pushy marketing campaign. In Ukraine, Parimatch products are promoted through both outdoor and online advertising, whereas in Russia and other countries with stricter iGaming and betting policies, marketing efforts are run online. Also, Parimatch signed a long-term agreement with the UFС, under which many top fighters became brand ambassadors, including the likes of Connor McGregor.
     
 

Date of establishment: 2012

Official website: pmaffiliates.com

Business models: CPA, RevShare, Hybrid

Offer verticals: gambling, betting, virtual sports, eSports

Payment methods: Wire, QIWI, WebMoney, Yandex.Money, PayPal, Neteller, Skrill, Bitcoin, and this list is constantly growing. The minimum payout sum is $100

GEOs: 15+, more regions will be added soon

Accepted traffic: almost all traffic types

Rejected traffic: fraudulent traffic, doorway traffic, spam traffic

 
     

PM Affiliates is a direct advertiser with exclusive offers from Parimatch, one of the leading iGaming brands in the CIS with a 20-year history. For the past few years, Parimatch has also been present in the gambling and eSports markets. The brand stands alone for its strong and quite pushy marketing campaign. In Ukraine, Parimatch products are promoted through both outdoor and online advertising, whereas in Russia and other countries with stricter iGaming and betting policies, marketing efforts are run online. Also, Parimatch signed a long-term agreement with the UFС, under which many top fighters became brand ambassadors, including the likes of Connor McGregor.

For affiliates, this translates into a higher conversion rate thanks to a loyal target audience and widespread brand awareness.

Introduction

Parimatch is one of the leading established brands in the CIS market that has been around for over 20 years. The gambling product has been rolled out recently and already gained immense popularity as a cutting-edge online casino platform complying with all the requirements:

  1. Curacao gambling license.
  2. A variety of slots from a slew of providers ranging from old-established ones to those who are more familiar to younger foreign audiences.
  3. A simple three-field registration form to boost your conversion rate.
  4. A good-looking website with an intuitive user interface.
  5. Lucrative welcome bonuses.

All Parimatch product websites have been localized into more than 10 languages and support a wide range of payment methods.

So, PM Affiliates database showcases a number of renowned products. In our review, we will figure out how you can monetize your traffic as an affiliate and what opportunities the program holds.

How to earn money with PM Affiliates

As the PM Affiliates team has a clear understanding of what can help your drive affiliate performance, the program offers a number of competitive advantages to you as a webmaster:

  • Local websites in main GEOs.
  • In-house iOS and Android apps.
  • Ready-made promo materials for important sports and iGaming events.
  • Ready-made creatives for main GEOs (UA, RU, KZ) featuring Parimatch ambassadors.
  • Each partner is assigned with a dedicated manager who is available during working hours and can also lend you a helping hand in emergencies.
  • A variety of tracking and traffic management tools, such as s2s postback tracking on the Quints platform, subID tracking, event targeting, API feed, and in-depth traffic reports.
  • Special offers and bonuses for partners.

A FAQ section where you can find answers to some of your questions:

Registration

The registration process is straightforward and takes little time:

Once you submit your application, it will be reviewed by a manager. The approval process usually takes 1-2 days. During the vetting, you can be asked to provide your campaign stats, verify your traffic volumes, or clarify other issues. Once the application is approved, you will be able to log into your personal account. If you want to speed up the registration process, you can reach out to @pmaffiliates. If you want to unlock access to a certain offer, you will also have to hit the support team.

Personal account

The dashboard is the first thing you are going to see once you log into your account:

To get your link, you need to fill in the form:

By default, you can run your campaigns only on RevShare. If you wish to enable other business models, be sure to reach out to the support team.

GEOs

Traffic is accepted from a variety of GEOs such as RU, UA, BY, KZ, UZ, AZ, TJ, KG, IN, CY, BR, TZ, and NG. New GEOs are added to the platform every month. Please PM your dedicated manager to find out payout terms and affiliate rates for each country.

You can also ask them what GEOs are killing it right now. As for now, UA demonstrates the best results conversion-wise. KZ and RU follow close behind. IN and BR also look very promising. The advertiser seeks to further establish its presence in the best-converting GEOs and is now making inroads into Central Asian markets (TJ, UZ, AZ, KG). 
 


Payout terms and affiliate rates

There are three payment models available on PM Affiliates:

  1. CPA. Your affiliate commission depends on the GEO you are advertising in. Please be sure to reach out to your manager and figure everything out.
  2. Revenue Share. You’ll get 30% of the profits made by the client you sent. However, if you drive huge volumes of quality traffic, you can up to 50%.
  3. Hybrid model. You can earn money on the user you refer twice: both on CPA and on RevShare. The hybrid model is enabled on a case-by-case basis.

You need to understand that the CPA business model is perfect for those who run targeted traffic, get their traffic from other paid sources, or adopt marketing strategies that require stable cash flow to pay for overhead expenses and recoup costs. Those who run on RevShare tend to drive organic traffic and have their own search engine optimized websites or blogs. It is commonly believed that RevShare is a more lucrative model in the long run.

The payouts are made once a month. The minimum payout is $100. However, if you earn more than $200 in 14 days, you will be able to get a payout for two weeks.

Affiliate reviews

It has been a pleasure working with Parimatch. The users I send eagerly sign up on the platform, which is beneficial both for me and the bookmaker. Affiliate managers are not afraid to work long hours or on the weekends when some major sports events are being held. The payouts are always made on time. Parimatch is a well-established company, which translates into a higher number of deposits per month.

Roman, affiliate marketer

This is one of the best affiliate programs I have ever worked with. Responsive managers, high affiliate rates, and stable payouts. In simple terms, one of the most lucrative and reliable affiliate programs in the CIS market.

I signed up on the platform not so long ago. However, the results have already proved to be impressive. I monetize both mobile and desktop traffic. Also, it is great that you can agree upon exclusive payout terms and conditions.

Max, affiliate marketer

A trustworthy affiliate program. I have been working with the guys for six months already and haven’t come across any issues. Affiliate managers are always there to help, and the payouts are made on time.

When I signed up on the platform, I was happy to learn that my rates were raised considerably and I got more favorable payout terms after traffic quality check.

Max, affiliate network

Conclusions

PM Affiliates is a direct advertiser of a renowned brand that is promoted through a variety of marketing channels and therefore enjoys high popularity among its target audience. It is also noteworthy that the program creates a favorable working environment for its webmasters and offers a range of tools and materials, such as high affiliate rates, best-converting products, in-house apps, ready-made creatives and landers, a dedicated manager, flexible business models, and so on.

Sign up on PM Affiliates and start monetizing your traffic right now!


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