Pin-Up Partners Affiliate Program Review

Pin-Up is a product network incorporated in Cyprus with offices in Russia and Ukraine. The company runs iGaming businesses and a betting firm under its brand name. The company's products are promoted through Pin-Up Partners, an affiliate program, and a CPA network launched back in 2017.

Official website: 

Date of establishment: 2017 

The Pin-Up brand was launched back in 2016.  

The affiliate program officially started its operations in 2017.

Main brands

Pin-Up is a product network incorporated in Cyprus with offices in Russia and Ukraine. The company runs iGaming businesses and a betting firm under its brand name. The company’s products are promoted through Pin-Up Partners, an affiliate program, and a CPA network launched back in 2017. 

Currently, there are two projects available to webmasters: and

Key markets

In 2016, the company was launched in the Russian market and then started scaling up to other regions, including CIS and European countries such as Ukraine, Kazakhstan, Azerbaijan, Portugal, Brazil, Moldova, and some other states. Players from all countries can make deposits in their own currency. All Pin-Up’s iGaming projects have been localized, and users can enjoy a wide range of the most popular deposit and cashout options.   

As for now, accepts traffic from over 50 countries. The company’s products were translated into Russian, Ukrainian, English, Turkish, Portuguese, Brazilian, and Spanish. 

An extensive pool of payment tools for money deposit and withdrawal is available for key GEOs.

Competitive advantages

  • A simplified conversion funnel and the high click2reg and reg2dep ratios allow Pin-Up Partners to generate more players, and therefore more revenue, from the same traffic volume. 
  • A huge variety of products for players: over 4000 slots and 50000 sports events a month. 
  • Low minimum deposit (about $2-5 depending on the region). 
  • A single-field registration form.
  • Transparent CPA and RevShare stats without dynamic values. 
  • Free iOS/Android apps for webmasters. 
  • Unified business models, traffic source terms, and KPI requirements for webmasters. 
  • Branded traffic is accepted if you work on CPA.
  • High upsell performance: 50% of bettors are also casino players. 
  • Players with negative income are paused, and a negative balance is reset to 0 if you work on dynamic RevShare. 
  • Cross-channel marketing (e-mail, SMS, call center, retargeting, etc.). 
  • A bonus program for players (a welcome bonus of up to $500, cashback up to 10%, lots of promotional offers, tournaments, free spins, VIP service for top players, which includes individual promotions, concierge service, and more).
  • In-house product platform and affiliate program software. 
  • No admin fee. 
  • All products are executed in the Pin-Up signature style, which can be traced in their design, as well as in promotional and marketing materials. 

Payment models

The program offers the following set of payment models to its partners: CPA, RevShare, RS+, and Hybrid. 

The CPA model implies that an affiliate receives a payout for the player’s first deposit. The only requirement for receiving your payment is that you meet the specified KPIs and that there is no incentivized traffic or technical problems in the app that can damage user retention. 

RevShare models

Pin-Up Partners offers webmasters two RevShare payment models to choose from: RevShare and RS+ (dynamic RevShare). 

If you work on RevShare, you get 40% of the profits made by the player you refer. 

As part of its affiliate policy, the program uses a static formula for calculating its partners’ RevShare income, which includes: 

  • 10% — the percentage of deductions to the payment systems; 
  • 10% — the percentage of deductions to the game providers. 

RS+ model (RevShare with no negative balance transfer) 

According to this model, a player’s negative balance is not transferred to the next month. This payment model applies both for Casino and Betting. The RS+ model enables you to get from 30% to 50% of the profits made by the player. 

The rates based on the number of active CASINO players: 

  • 35% for less than 500 active players a month 
  • 40% for up from 500 active players a month 
  • 45% for up from 750 active players a month 
  • 50% for up from 1000 active players a month 
*The starting rate is 45% in the first month 

The rates based on the number of active BETTING players: 

  • 30% for less than 200 active players a month 
  • 35% for less than 500 active players a month 
  • 40% for up from 500 active players a month 
*The starting rate is 40% in the first month 

Active players are all players who placed at least one bet or made at least one spin during the reporting month.  

Hybrid models

Pin-Up Partners is also offering hybrid CPA+RevShare models to major review and online gambling websites.  

Traffic KPIs 

CPA payment models offered by affiliate networks imply some hidden or explicit KPIs that are used to assess traffic quality.  

Pin-Up Partners relies on the following KPIs: 

  1. The coefficient of bets/spins made by players to the total sum of deposits. Currently, this coefficient equals x3 (the average figure for sports traffic is x5, for gambling traffic — x8-10). 
  2. The coefficient of second deposits to FTDs. There must be more second deposits than FTDs in the reporting period. Usually, it takes a little over 24 hours to meet the required KPIs if you run quality traffic. 

If you fail to meet the KPIs, you will be automatically transferred to the RevShare model and will receive a lifetime income from the players you have referred. 

Player LTV 

Pin-Up Partners definitely knows how to achieve high user LTV and make the most out of each player. Here’s a set of tools that the affiliate program has learned to use to its advantage:  

  • trigger e-mail and SMS, 
  • in-house multilingual call center, 
  • promotional offers and welcome bonuses for players, 
  • products are fully adapted to mobile traffic and WebView apps, 
  • QA testing service for affiliates, 
  • Pin-Up interacts with players on social platforms and offers new promotions and tournaments every week, 
  • all promotions are localized, 
  • individual service and promotions for high rollers and returning players. 

Product software (casino and betting platform) 

Only licensed software from the most renowned providers is used on the Pin-Up Casino and Pin-Up Bet platforms. The list of providers currently includes 38 companies.  

The full list of providers: 

Bet2Tech, NetEnt, Microgaming, Amatic, Play n GO, Endorphina, Quickspin, Thunderkick, Pragmatic, Playtech, Blueprint, Push Gaming, Red Tiger, ELK Studios, Spinomenal, Igrosoft, Nolimit City, Belatra, Platipus, iSoftBet, Booming, BGaming, Wazdan, MrSlotty, PariPlay, BetSoft, PG Soft, Tom Horn, World Match, Evoplay, GameArt, Habanero, 1x2gaming, Iron Dog Studio, FelixGaming. 

Affiliate statistics 

In the “Statistics” section of the Pin-Up Partners affiliate program, webmasters can access a variety of data slices. 

To ensure transparency, the affiliate program provides webmasters with a large pool of data that allows one to view each registration and analyze the activity of each referred player in a given period. Traffic statistics and cohort traffic analysis are also available to partners. 

In addition to this data, an affiliate can also make a request to access any other information that doesn’t violate the law and is not related to the player’s contact details or their personal documents

Affiliate tools

All affiliate networks and programs develop various tools for affiliates to simplify and streamline their work processes. Let’s take a look at what Pin-Up Partners provides to affiliates: 

Android/iOS apps

One of the main traffic sources for gambling and betting are Facebook, Google UAC, and In-App traffic. At the same time, Android and iOS apps are the most effective way to make the most out of your traffic.  

Pin-Up Partners has developed a fully automated service that is integrated with AppsFlyer and allows affiliates to get applications for their ad campaigns through the affiliate program’s interface. 

Tracking promo codes

With tracking promo codes, affiliates can track their marketing efforts by attaching a certain promo code to a player they refer to an iGaming or betting product.  

Promo codes can also increase the conversion rate of affiliate marketing creatives, landing pages, and pre-landers. They also allow one to create an ad campaign without using links.  

Individual promo

Webmasters working with Pin-Up Partners can place an automated order for individual promo through their personal accounts. 

In addition to these tools, the program also offers demo game versions, banners, landing pages, link builder, subaccounts, postback links, and other tools for betting and gambling traffic. 

Conversion rate by traffic source

Pin-Up is a versatile product that converts on any type of traffic. 

Facebook/Instagram traffic

Pin-Up was the first licensed product that outcompeted script casinos conversion-wise. Back then, script iGaming products could easily be adapted for WebView, while product owners had the relevant marketing tools at their disposal that were developed over the years without competition. 

However, Pin-Up betting and casino platforms had a number of advantages such as a well-thought-through interface fully compatible with WebView,  Q/A app testing, as well as a simple registration form and payment pages designed to simplify user flow from installation to deposit.  

According to webmasters, Pin-Up products convert well on Facebook traffic, with the install2reg and reg2dep rates accounting for 1 to 1.5-2 and 1 to 6-8 respectively. Ad campaigns’ ROI is pretty stable. 

Google UAC and contextual traffic 

To run this type of traffic successfully, you’ll need to use a range of approaches such as branded, thematic, and event keywords, as well as slot names, etc.  

Pin-Up Partners provides affiliates with in-house apps that they can access through the “Mobile apps” tool and then optimize their traffic by event. 

SEO traffic 

SEO traffic is growing rapidly because the volume of branded search queries is also increasing. Currently, branded traffic accounts for more than 3 million users a month, which is equivalent to 1000 FTDs a day. Therefore, more and more SEO experts are now striving to get to the top of search results.

Conventional ad formats 

Conventional ad formats such as teaser, push, and popunder traffic also generate a decent conversion rate and provide for a sustainably high ROI. Pin-Up offers enable affiliates to secure a significant income both in mobile and desktop traffic segments. 


Webmasters can receive their payouts through: 

  • WMZ; 
  • wire transfer;
  • money transfer to Visa/MasterCard; 
  • QIWI; 
  • Yandex.Money; 
  • Skrill/Neteller; 
  • payment aggregators. 

The payouts are made in US dollars and can be converted to any other currency at the official exchange rate. 

If you work on RevShare, you can order payouts every day. As for RS+, payouts are processed on a monthly basis on the first working days of the month. 

As for CPA and Hybrid models, payments are made twice a month for the period from the 1st to 15th and from the 16th to the 30th (31st) day of each month. The payouts are made within three working days after the end of each payment period. 

Pin-Up Partners is always willing to meet its partners halfway and can provide individual webmasters with advanced payments if they have proved to be a reliable partner, meet the specified KPIs, and run quality traffic.  

The minimum withdrawal amount is $15 or its equivalent in another currency.  

Affiliate support

Each new partner has to go through a short interview where they talk about their affiliate experience and traffic sources they work with. The manager then provides them with a package of recommendations and explains the basic terms and conditions. 

Each partner receives a dedicated manager who is available 24/7. Their job is to manage your account and run traffic quality checks, as well as to provide assistance. 

There is also a ticket system in place for partners to reach out to the program’s support team or directly to the management. 

To ensure high support quality, the Pin-Up Partners management regularly interviews webmasters and can provide a partner with a new manager if necessary. 

Support is available via Skype, Viber, WhatsApp, and mobile phone.

Affiliate reviews

There are more than 600 active webmasters and 6000 registered affiliates in the Pin-Up Partners affiliate program. Most partners are satisfied with the results of their cooperation with Pin-Up Partners and have shared their reviews on the partner’s website and third-party web resources. 

Pin-Up is an offer that we enjoy driving traffic to. The affiliate program is super easy to work with. The managers are always there to help and are willing to answer all our questions. The conversion rate is decent. We have been working with Pin-Up Partners for quite a while, and probably one of the most important things when working with a direct advertiser is payouts, and, by the way, we have never come across any difficulties in this regard.


We have been working with Pin-Up Partners for more than 3 months already and can say with full certainty that the guys have one of the best iGaming products on the CIS market. The payouts are always made on time, and you can easily fix all issues with your manager. It would be nice if the guys added more GEOs to their database and offered more apps.

Zorbas Team

Pin-Up Partners is one of the most reliable affiliate programs there is. We have been growing together with the guys for about 2 years, and it has been a great time.

Vitaly Roger,
BlackyTeam owner

Contact info

The affiliate program provides assistance to its partners through: 

  • telegram; 
  • tickets; 
  • e-mail. 

The @PinUpManager account on Telegram is available 24/7. You can contact this account to ask any questions you may have. 

Account managers can be reached out on Telegram, as well as via tickets or e-mail. 


Pin-Up Partners is a great affiliate program for affiliates wishing to monetize their gambling and betting traffic and working with a variety of sources.

Pin-Up provides its partners with a wide range of affiliate marketing tools such as in-house Android/iOS apps, creatives, landing pages, and many more.

Sign up on Pin-Up Partners and start monetizing your traffic right now!

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