Outbrain Ad Network Review

Outbrain Ad Network Review
20 May 2022
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Site: https://www.outbrain.com 

Founded in: 2006

Ad formats: banner, carousel, app install, click-to-watch, out-stream video, spotlight ads

Payment models: CPC, CPM

Payment methods: credit card (check the supported countries)

Minimum payment threshold: $50

GEO: WW

Main features

Outbrain is one of the best-known native advertising platforms. Marketers have a selection of cutting-edge ad formats and tools combined with dedicated support and global GEO coverage.

The platform serves about 344B monthly impressions in over 55 countries. The main focus of the platform is native ads that come in a slew of smart formats.

  • Standard Smartads — native web banners
  • Carousel Smartads — amplify user experience and showcase your products
  • App Install Smartads — keverage higher customer engagement and reach high LTV users
  • Clip Smartads — short-form animation in GIF & MP4 files
  • Click-to-Watch Smartads — immersive experience with opt-in video 
  • Outstream Smartads — scale your impact with automated on-screen videos

Outbrain Ad Network Review

Advantages

  • Global GEO coverage.
  • A variety of ad formats including banners, video, and animation.
  • Detailed on-platform statistics.
  • Real-time reporting.
  • Convenient payment methods.
  • High-quality ad inventory for a variety of offer verticals.
  • An onboarding kit for new affiliates.

Testimonials

Oubtrain is one of the most known native ads solution, they have partnered over the yeards with the biggest publishers in the world so the publishers directory is really impressive. The Ads analytics is very user friendly and easy to use if you are into any kind of PP or CPM dynamics. Probably the main con is related to the minimum investment required by the company to start using the solution. It may be too high for many advertisers who could benefit from advertising with Oubtrain. Traffic Generation for different company websites, Leads and Sales Generation for Online store.

Liliana C

Outbrain is easy to run and install. It connects you with high-quality places on the network so that you can get the appropriated audience for you. The dashboard is simple to use and really works for training for you or someone on your team. Also, Outbrain has given us a better and cheaper CPC than other similar options. A couple of times I have been unable to send links through Outbrain, as they stated that, although they were secure, the content I was trying to send violated Outbrain’s terms and conditions. Also, Outbrain optimizes immediately what it considers to be the most effective and don’t consider the rest, which makes me loose some important data. In order to use Outbrain to expand your reporting, it will be necessary to include your brand’s name in the articles in which it will be published on social media accounts. By doing this, we have accomplished our goal to increase the rates of clicks, increasing our interactions and, therefore, our exposure.

Milly D

Outbrain generates comparatively low-cost access to news websites that have been published on other websites. From setup to optimization, the Outbrain system is extremely easy to use. Also, it allows us to modify all the content before posting it on the Outbrain system through the command board. When it comes to Customer Service, they generally answer every question very well, giving short and concise solutions to every issue we have ever had. Although I think Customer Service is great, in a couple of occasions I found hard to contact them, specially the first time as there is no “talk” function and no phone number is instantly accessible. Also, except for the CPCs and the budget, Outbrain does not allow you to change any related information with the site. Finally, I would like to see more granular monitoring capacities. Outbrain is ideal if you have time to address all its characterizations and complications. 

Mark L

Conclusion

Outbrain is an ad network best known for its smart ad formats for native ad campaigns. Multiple quality checks and a cutting-edge algorithm ensure that each publisher receives the most relevant placements and traffic flows that suit the offer in the best way.