iZooto Ad Network Review

Site: izooto.com 

Ad formats: Push notifications (Web, Mobile, Messenger)

Payment methods: Stripe, credit/debit card 

Main features

iZooto is a marketing platform that leverages the power of such tool as push notifications. With three different channels to reach the audience, iZooto allows for better customer acquisition and retention. The platform works with VAPID technology (Voluntary Application Server Identification) to push notifications.

Affiliates have a choice of three pricing plans that start from $85 per month. All plans include notification templates, images, CTA, emoji and buttons, and much more. There is also a free trial.

Web Push Notifications

With themed and relevant website push notifications to lure the users back, your conversion rate will reach new heights. Web push is highly personalized and also embraces the benefits of audience segmentation.

Mobile App Notifications

App push notifications are a great way to win your audience’s attention and make them stick with your offer. Today, people spend a major part of their lives online, and smartphone is the gadget that is at hand most of the time. Mobile push does not require a separate opt-in, users are subscribed automatically when they install the application.

Messenger Notifications

This format has been developed for Facebook Messenger which has a considerable open rate of 90% compared to similar apps. Statistically, push notifications delivered via the Messenger have an average CTR of 70%.

Advantages

• Push notifications allow marketers to convert users who did not opt-in during the main CPA ad campaign.
• With push notifications as the main promotion tool, media buyers can rely less on such highly competitive sources as Facebook and Google.
• It is easy to segment your audience and send targeted messages.
• Web push notifications are beneficial for “abandoners” and other undecided users, while app notifications are good for user retention.
• Push notifications can contain text, images, animation, emoji, CTAs, etc. This grabs user attention and keeps them interested.
• It is easy to integrate iZooto with Facebook to leverage the high open rates of the FB Messenger. The team provides media buyers with a Messenger marketing kit that makes it much easier to launch your first campaign.
• To make it easier, iZooto has a selection of case studies, podcasts, and webinars. With these educational resources, you will be able to better understand and reach your audience.
• iZooto offers discounts for 6-months and 1 year subscription plans.
• Affiliates can pay in a variety of currencies.

Testimonials

iZooto helps retarget visitors off-site via browser push notifications without getting their email address. We use it for our eCommerce efforts. It’s excellent and has some nifty integrations with WooCommerce (and Shopify too, but we don’t use Shopify) to do things like abandoned cart recovery.

It gets way more options than emails because it’s a low-level commitment (push notification subscriptions) and helps recover revenue down the road.

Kejda Gjermani, Founder of THYSK

iZooto provides us a vast optimization as per our requirement. From making segments as per the audience insights of the domain to tracking the report of each campaign, it helps to read the subscribers’ & unsubscribers’ data efficiently.

If you are willing to have quicker responses & results for your business, think twice before opting for this tool but if you are a well-established business that is not in a hurry to achieve the targets, you should surely go for it.

We are sending push notifications regularly with iZooto. It has helped us in gathering & engaging our audience and sorting them on the basis of their interests. In addition, the churn rate has been reduced with this tool.

Aditya K., Senior product executive

To start sending updates to your community right away, iZooto is a no-brainer. It’s so easy to set up and forget about it. Depending on the size of your community, you will have hundreds of opt-ins in a matter of days. To hit the ground running, I was glad I choose iZooto.

Daniel G.

Conclusion

iZooto is a platform that allows marketers access to three types of push notifications: web, in-app, and Facebook Messenger. All notifications are highly customizable: you can change the title, text, image, lander URL, etc. Pricing starts at $85 per month, there is a customizable payment plan and discounts.