Adcanopus Ad Platform Review

Site: adcanopus.com

Founded in: 2014

GEOs: India, United Arab Emirates, Indonesia, Spain

Traffic sources: Display, Social, Email, SMS

Payment models: CPC, CPI, CPL, CPM, CPS

Main features

Adcanopus is a performance-based marketing platform that combines an ad network with an affiliate network. This company is one of the veterans in the market of digital advertising and works with both agencies and solo marketers. 

The verticals Adcanopus deals with are numerous, this covers Business, Health&Lifestyle, Matrimonial, Online Trading, Education, Ecommerce, Finance, Telecom and Travel, Automotive, App Installation, Coupons, Dating, Horoscopes, Real Estate, Recruitment, Software, Sports, Survey Campaigns, and many more.

Affiliates can choose to work with a variety of traffic sources and ad formats. On the platform, you will find all you need for Lead Generation, Email Marketing, Mobile Advertising, Bulk SMS, Social Media Marketing, Video Advertising, and Display Advertising.

Email marketing — increase the number of clicks, opens, and conversions with a rich toolbox this platform has to offer. Use Responsive Emails, Personalized Communication, and Permission Based Marketing to generate leads across different age groups, regions, interests, etc.

Mobile marketing — these campaigns work wonders for brand awareness goal. The targeting options include GEO, OS and Version, Category, Carrier, Desktop/Mobile, and Browser to cover the widest audience possible. Mobile campaigns are available under the following payment models:

• Cost Per Install (CPI)
• Cost Per Mille (CPM)
• Cost Per Click (CPC)
• Cost Per Visit (CPV)
• Cost Per Acquisition (CPA)

Bulk SMS marketing allows you to keep your audience informed and engaged.

• Transactional and Promotional SMS
• Missed Call
• IVR – Interactive Voice Response
• Short/long code as call to action
• Bitly/text links as call to action
• OBD – Outbound Dialer Service
• Direct connectivity with top operators
• International Messaging Solutions
• Supports Unicode Messages

Video advertising allows for wider exposure to the target audience and delivers higher conversion rates. Video is a format that can showcase the product better than a static creative, so you can expect a higher ROI. There are several video ad formats available at Adcanopus:

• Instream – Pre-roll, Mid-roll and Post-roll videos
• Rewarded Ads
• Video Tag
• In-banner

Display ad campaigns deliver high visibility because this format is capable of drawing the audience in. At Adcanopus, display ads are available as Innovations, Banners, Native ads, or Pop-ups.

Social media marketing is a good choice for lead generation and brand awareness campaigns. Adcanopus focuses on public relations and page management, paid promotion, and audience engagement. The key metrics are likes, shares, and visits.

Advantages

• The company works with email marketing that allows to leverage user engagement and boost conversions.
• Bulk SMS services with a high open-rate and conversion rate.
• Cost-effective social media campaigns contribute to users’ loyalty to the product or brand.
• Use display ads by Adcanopus to form brand awareness and reach a wider audience with your campaigns.
• The company works with 700+ advertisers and has delivered 10 Mn+ mobile app installs and 1.5 Mn+ leads.

Conclusion

Adcanopus is a full-fledged ad agency that works with media buyers and big brands. Affilaites will find a variety of ad formats, payout options (which include CPI, CPM, CPC, CPV, and CPA), detailed targeting, and in-depth analytics. Quality and performance are the main goals of the company, which makes Adcanopus a promising partner.