23 april 2019 0 comments reading time: 7 minutes

On the mobile gaming market

Many affiliates would like to run whitehat campaigns. However, the options here are limited: mobile apps, e-commerce, finance (except cryptocurrencies, binary options, and Forex), educational and HR solutions. Today we will take a look at the current state of the mobile gaming market. This vertical is growing exponentially, which prompts the rise in advertising budgets, part of which we are willing to get.

Dynamics, volumes, growth prospects

In 2018, mobile games accounted for 74% of user spending in mobile app stores. This implies that users are most willing to spend their money on games.

Mobile games bring 51% of the gaming market revenue, and in 2019 this figure may increase up to 60%. This implies that people are ready and have got used to paying through mobile devices.

Mobile games revenue growth (iOS and Android)

The last two years witnessed a remarkable revenue growth in both mature and emerging markets. China, the US, and Japan are the most prominent markets in this regard. Together, they generate 75% of all mobile gaming revenue.

User spending across the regions

What games are market leaders?

Battle Royale games available both on consoles and on mobile platforms are a vivid example that now there is no clear line between mobile and stationary platforms. Such games also show that state-of-the-art mobile devices can be very powerful.

Competitive games dominate the Chinese, South Korean and Japanese markets. Hyper casual games (that offer very simple gameplay), however, are not losing their ground. Due to their simplicity and user-friendliness, they have established a firm presence on the top chart positions.

Top iOS and Google Play Store games across select countries

Candy Crush still remains one of the market leaders. Pokémon GO also maintains its ground thanks to its AR potential and community approach, while HQ Trivia, a new mobile app, has established the genre of live mobile gaming.

Such games as PUBG, Fortnite and Helix Jump have gathered huge databases in only a year and continue to grow.

Top games released before 2018 on all the platforms

Concluding remarks

The mobile gaming market is on the rise, and its rate of growth is expected to increase exponentially. Each game needs traffic, which means that affiliates now have a lot of opportunities to earn money. As we can see, people are spending more and more money on games, and many companies with generous advertising budgets are going to compete for these funds.

This is a whitehat vertical, which implies that you can use virtually all traffic sources to promote mobile games. Even if you have adult traffic, there are games focusing on an adult audience, and we will talk about such games in one of our upcoming articles.

Networks working with gaming: Zorka.Mobi, Yeah.mobi, MobVista, Admitad, Advertise, AdAction Interactive and many more.

New ideas and green ROI to everyone!

In order not to miss the latest news and keep abreast of all interesting events, subscribe to our website and Facebook. Funny and Interesting moments in the working process of ZorbasMedia team look on Instagram!

Author:
Get the latest selection of cases
Leave your e-mail and we will send a selection right now.
Send message...
Featured Articles
VR Porn for affiliates 101   Some time ago we’ve published an article about adult games, today we are going to discuss one more very adult-related topic: VR porn and how affiliates can make money on it. So what is VR? It’s virtual reality, artificial world created by some design and projected through a special headset. There are quite a few options of headsets: ones made by HTC, Oculus, even your smartphone can become a w...
Affiliate’s Guide to Anti-Detect Browsers Affiliates sometimes need to stay under the radar if they want their campaigns to be successful. Anti-detect browsers or stealth browsers serve to protet your data and enable you to log into multiple accounts at once. This is achieved through altering your browser fingerprint and thanks to a number of other features that we are breaking down below. Anti-detect browsers enable you to: stay completely...
How to enable notifications from Binom A tracker is a key tool for affiliates, but sometimes they do not have an opportunity to open a tracker page and check how their campaigns are running. To receive important information online 24/7, we recommend you set up notifications. Today, we’re explaining how to enable notifications from Binom. All notifications are set up in the Notifications tab. To set up triggers that are executed when a...
Comments
No comments
Leave a comment
Ответ на комментарий: ....
This site uses cookies. By closing this message and continuing to browse the site, you authorize their use.

Subscribe to our newsletter

Send message...