08 june 2019 0 comments reading time: 4 minutes

Google to introduce conversion adjustment per campaign

How well you do in online marketing is directly connected to conversion tracking: it’s your tool in assessing the performance of your ads through monitoring all meaningful ways the users respond to them (i.e. signing up, purchasing, etc.) With its new update announced at Google Marketing Live, Google introduced campaign-level conversion settings, making a valuable improvement in conversion tracking. Visit this link if you need help with enabling them.

No more creating multiple accounts just to optimize your campaigns whenever conversion actions applied to one would not fit the other, or keeping all your campaigns in one place and knowing some of them would have more success with a different approach. Now you’ll be able to decide, at the campaign level, which conversion actions are included in the Conversions column.

This kind of room for maneuver saves you the time and effort of creating numerous accounts with setups that would fit all your campaigns individually, and with this, you can easily assign appropriate actions wherever they’ll work best. What you have in the end is a more sophisticated process that saves your time, lets you optimize your campaigns, and gives you more latitude with Smart Bidding.

Useful tip. According to Google, the best way of using the feature is to make sure your campaigns cover a range of various conversion types. Simply going for Target ROAS is just as effective if the values setup for multiple conversion types fit all other campaigns in your account.

To find out more about conversion actions at the campaign level, check out Google’s Help Center.

Этот текст скопирован с сайта https://zorbasmedia.com

Have something to tell about affiliate marketing? Become a ZorbasMedia author!

Featured Articles
Black Friday ZorbasMedia 2019 Welcome to Black Friday on ZorbasMedia! For more than a month, we have been gathering and preparing bonuses, promo codes and other perks for affiliates, and so today you can get real value for money! 🔥Trackers 💥70% discount on Binom Binom is the best self-hosted tracking solution currently on the market. It’s the undisputed leader in click-processing and report-building speeds. Binom’s main goal...
Google rolls out updates to its Ads Editor On November 7, Google released Ads Editor version 1.2, which offers some handy updates to improve on campaign type support and multi-account management. In Editor’s latest version, advertisers will be able to create and edit app engagement ads and Discovery campaigns, a new format that allows you to serve ads on YouTube, Gmail and Google Discover feed. When it comes to the edit pane, you won’t hav...
Chrome and Firefox To Restrict Push Permission Prompts On November 4, Firefox announced on its official blog that it will hide push notification requests from websites by default. From Firefox 72 onward, the browser will no longer show permission prompts unless the user has interacted with the website prior to the request. Interaction, in this case, implies that the user has performed a tap, click, or pressed a key. Firefox will also add a small permission...
No comments
Leave a comment
Ответ на комментарий: ....
This site uses cookies. By closing this message and continuing to browse the site, you authorize their use.

The three most important affiliate marketing news.

Этот текст скопирован с сайта https://zorbasmedia.com
Подписка в процессе...

Этот текст скопирован с сайта https://zorbasmedia.com