At Google Marketing Live on May 14, the company unveiled new ad formats.
Google is planning to place ads on new platforms like Discover, Google’s smart feed. Each user will be shown the most relevant ads based on their search history, past app downloads, and location data. In September 2018, 800 million people used Discover each month. However, Google didn’t provide more recent figures. The platform will be available for launching campaigns in a month and will function on a CPC basis.
YouTube viewers will be offered a way to buy products without ceasing to watch a video. It has not been specified yet how this feature will be implemented. However, it’s known that the commission will be split between a promoter, whether a blogger or another content creator advertising a product, and Google.
Gallery ads will be launched on mobile platforms. These ads will appear at the top of mobile search results.
In addition to the launch of new ad formats, Google will redesign Google Shopping. Consumers will now be able to buy on merchant sites, in local stores or directly on Google.
These updates will enable Google to launch an e-commerce platform to generate income by selling products. Thus, Google will be able to compete with Amazon and keep up with Facebook that is already working on establishing an e-commerce platform.
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