On May 7, Facebook introduced several tools to help small business owners without any marketing experience launch ad campaigns on Facebook and Instagram. Facebook has built automated ads and is launching new video editing tools within Ads Manager
Automated ads enable you to create up to six different versions of ads automatically based on information from your Page. The algorithm will test and choose the best ads with the highest conversion rate. It will also recommend a budget to generate the best results and an audience to target. Timely notifications will allow you to better understand how your campaign is performing and how you can improve it.
Video editing tools will be launched within Ads Manager. They will include automated cropping, video trimming and image and text overlays.
Automated ads will come in handy when launching new ad campaigns, while the opportunity to edit videos without special video editing tools will be of use to those who work with video ads.
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