17 december 2019 0 comments reading time: 2 минуты

Facebook suits Hong Kong affiliates for ad fraud

On December 5, Facebook filed suit against a Hongkonese digital marketing agency called ILikeAd Media and against two Hong Kong residents: Chen Xiao Cong and Huang Tao. 

ILikeAd Media software developer Chen Xiao Cong and marketer Huang Tao are said to:

  • run ads violating the social media’s advertising policies;
  • use malware to hijack users’ ad accounts, run deceptive ads and use the victims’ payment information to pay for campaigns;
  • engage in cloaking practices to hide the ads’ actual landing pages from Facebook’s systems.

Facebook also claimed that the defendants used celebrities’ photos in their ads to trick users into clicking on them and promoted such items as diet pills, counterfeit goods, and male enhancement supplements.

The social giant reinforced its commitment to “creating real-world consequences for those who deceive users and engage in cloaking schemes”.

Editorial opinion

This kind of litigation is indeed rare, but this precedent can pave the way for similar actions and spawn numerous ad fraud lawsuits. Facebook has long been aware that some marketers resort to cloaking to circumvent its policies and has been taking action against this practice. However, the social giant has to deal with a more complex issue now. The ILikeAd Media team seems to have used the so-called brute force accounts without their owners’ consent, which is, by the way, identity theft.

It’s likely that Facebook knew that accounts got stolen, resold and then used for commercial purposes. However, when this information was disclosed in BuzzFeed investigation, Facebook had no other choice but to start another crusade against those who use the platform’s commercial potential to run aggressive ads and promote “gray” goods and services. Of course, it is impossible to moderate everything manually, but Facebook will definitely try to put some new spokes into the affiliates’ wheel.

The closer the US presidential elections, the more trigger-happy Facebook will get, and so those affiliates who run Facebook campaigns are in for some rough time.

We will be following the events closely, so be sure to subscribe to our newsletter not to miss out on our new articles.

Success and high profit to all of you!

Этот текст скопирован с сайта https://zorbasmedia.com

Have something to tell about affiliate marketing? Become a ZorbasMedia author!

Featured Articles
Affiliate’s Guide to Anti-Detect Browsers Affiliates sometimes need to stay under the radar if they want their campaigns to be successful. Anti-detect browsers or stealth browsers serve to protect your data and enable you to log into multiple accounts at once. So if you want to work with social networks and do so smartly, check out our selection of anti-detect browsers and gear up, to make the most of your campaigns!
Paxum is processing with caution A couple of days ago people in digital marketing chats started raising questions as to what is going on with Payoneer and Paxum. Сheck out the article to find out more.
Google Discovery Ads Are Now Available Globally About a year ago, Google unveiled its plans for expanding the platform’s ad opportunities and announced that it was going to develop and test out a new ad format called Discovery Ads. Finally, Discovery Ads have emerged from testing and are now available to all advertisers throughout the globe.
No comments
Leave a comment
Ответ на комментарий: ....
This site uses cookies. By closing this message and continuing to browse the site, you authorize their use.