Traffic arbitrage in current reality

4 August 2022
Reading: 5 min

About working in a crisis, traffic, own media buying, and launching products in new markets!

The iGaming market has undergone significant changes over the past few months. We know firsthand how difficult it is to restore and increase traffic volumes, find loyal advertisers, keep up with changing exchange rates, and set up payments in the current situation.

How to work in a crisis, develop, scale, maintain circulations and launch new products — that’s what we talk about in this article on a real example of the G ✦ Partners affiliate program.

How to create a unique product and enter the Canadian market

The guys from the affiliate program have been talking about a new offer for a fairly popular direction for a long time.

What does it mean to enter a new market?

This includes creating a platform and a website, integrating payment solutions, concluding agreements with providers, and quite a lot of legal work: obtaining a license and opening accounts.

Canada is a promising GEO with a solvent audience which requires two licenses to operate: Ontario — in the region of the same name, and Curacao — for the rest of the country.

If we talk about licenses, the European market (where the Maltese license isn’t valid anymore) is experiencing great difficulties, particularly in the Tier-1 countries. Therefore, many strong players in the industry were forced to suspend work in the region or leave this market.

What are Canadian players like?

Canadians are decent. Even at the registration stage, most people in Canada read the Terms of Service, which, as you know, is not typical for players in the CIS.

Canadians are not hot-tempered. They treat a casino as entertainment, not trying to hit the jackpot; they play just for fun.

Canadians are wealthy, if we talk about the prospects of operating in the Canadian market. The first deposit is much higher than in the CIS market. Canadians are not afraid to lose. There are few withdrawals, and they are rather large. And if the winnings are small, a Canadian will gladly spend this sum spinning their favorite slots.

The new Zaza Casino offer is a very promising, licensed project, which required a huge team of high-level specialists to work on for many months! If you have been thinking about entering the foreign market and are ready to flood this direction with traffic, join G ✦ Partners and successfully complete this level with us.

Media buying team — a necessity or a trend?

The presence of a media buying team creates more favorable conditions for developing new products and discovering new locations, which, accordingly, gives the affiliate network advantage over competitors.

Affiliate programs aimed at developing and increasing cooperation with their webmasters certainly think about creating their own media buying teams and working in this direction.

G ✦ Partners has recently opened its new media buying department — a team capable of taking affiliate marketing to a new level — Gagarin Arbitrage Team!

Its creators, Inna Gagarin and Roman McQueen are well-known in the iGaming industry.

Thanks to the coherence and extensive experience in the field of traffic arbitrage, it took just one month to fully staff the team, including top media buyers and the coolest developers.

I am sincerely glad not only for new business ventures in my life but also for talented people who have become part of the team. And who knows, maybe the team will grow? … I am open to new cooperation offers and industry experts joining our crew. Do you feel like doing it? — contact our HR team or send your CV to

the founder of the Gagarin Arbitrage Team, Inna Gagarin

You can read about development and new achievements, entering new markets, and find useful case studies on the team’s channel.

The largest promotion in the history of the affiliate network $500,000 for TOP-40 partners

In recent months, many affiliate programs have stopped existing, someone has significantly reduced the volume but remained “afloat”, and someone “pours” huge budgets into marketing. Surprising but true 🤷‍♀️

“We want to support our beloved partners in this difficult time, add confidence in the future and motivate,” says Marina Rakhalskaya, Head of G ✦ Partners, about the launch of the competition.

The promotion started on June 1 and will last until December 31, 2022. Absolutely all affiliate marketers working with any of the affiliate network’s offers can participate. And the total prize, which will be shared by the top 40 affiliates, will be $500,000!

In addition, the number of bets for the new offer will be *2 compared to other affiliate brands. So there is something to work on and something to fight for!

As the experience of G ✦ Partners shows, success is in the hands of those who want to win it, who are obsessed with their creations and love their projects!

Traffic arbitrage in current reality

Join G ✦ Partners, conquer new heights, and earn more with us!

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