ZorbasMedia

Fraudulent traffic in the first half of 2020

2020 turned out to be quite a year, and it’s far from over. With the help of our partners at FraudScore, we’ve compiled a report on fraudulent advertising traffic in 2020.  10 august 2020 0
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Most Common Errors in Landing Page Design and How to Fix Them

Webmasters often use ready-made landing pages, which makes them prone to the risk of getting a low conversion rate. This is because a lot of websites are poorly designed. If you want your landing page to convert, it is better to create and test it yourself and fix all the bugs. This article aims to break down the most common web page design errors and how to avoid them. 05 august 2020 0
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Guide to targeted ads on Spotify

Ad formats on Spotify Ads, targeting settings, creating, and running ads. Spotify, the streaming platform, was launched in Russia and few more geos on July 15, 2020. The platform has a lot to offer to its users in terms of content. For advertisers, in their turn — it's a new way of attracting customers. 28 july 2020 0
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Comprehensive guide on keyword match types in Google Ads

CTR of and ad mostly depends on its relevance to search requests. Keywords with different types of match are used to increase the relevance of campaign. Read on to get better acquainted with Google Ads match types and how and when you should apply them. 22 july 2020 0
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3 Ways to Drive Organic App Installs

Affiliate wisdom has it that there's nothing better than organic traffic to get more users and boost your app retention rates. Indeed, no matter where you launch your ads and buy ad inventory from, organic traffic is the most effective source of app installs both in terms of conversion rate and user activity. 15 july 2020 0
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A Not-So-New Way to Recognize and Track Users Without Cookies

Now, cookie technology is gradually being phased out by browsers and governments alike. However, marketers still need to carve out a way to identify individual users and track website visitors' data. Today, we are going to break down one method of user recognition without using cookies. So, let's get started. 09 july 2020 0
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