06 february 2020 0 comments

No More Mobile Web and In-Stream Placements on Facebook’s Audience Network

On February 5, Facebook
confirmed its decision to nix mobile web and in-stream ads from Audience Network. The changes are expected to come into effect on April 11 this year.

In its Help Center post, Facebook warned that campaign performance may be erratic during the shutdown period. All existing in-stream videos and mobile web placements will be supported until April 10. Data reports will be accessible for six months after April 11, and advertisers will get their final payments on the 22nd of the month.

A Facebook spokesperson said in a statement:

“We make business decisions based on where we see growing demand from our partners, and that’s in other ad formats across mobile apps. We’re focusing our resources there moving forward.”

The question remains open, however, as to what reasons stand behind such a move. Most likely, this decision was driven by a considerable drop in the use of third-party cookies initiated by major browsers’ recent changes. 

What’s more, mobile web placements are said to represent only a small fraction of Audience Network’s business and Facebook’s overall revenue in general, which accounted for $70.7 billion in 2019.

Facebook Audience Network was launched back in 2014 and was initially designed to enable advertisers to run effective ads on third-party mobile apps. In January 2016, Audience Network was extended to mobile websites. 

Facebook’s internal data suggests that over 1 billion users are interacting with Audience Network ads each month. Currently, its clients include such major brands as Pandora, Activision, TikTok, and Tinder.

Этот текст скопирован с сайта https://zorbasmedia.com

Have something to tell about affiliate marketing? Become a ZorbasMedia author!

Featured Articles
Black Friday 2020 on ZorbasMedia You have probably been waiting for this day for the whole year. And finally, Black Friday with its awesome deals and huge discounts is here! We have gathered the best and most exclusive discounts and Black Friday deals so that you get real value for money and maximize your affiliate profits. Please be sure to […]
How to get targeted traffic: new payment model CPA Target It’s important nowadays to follow the trends and spend your resources wisely. Why? The former will allow you not to stay on the fringes of technological progress. The latter — to make your work on time and with maximum efficiency. Affiliate marketing is the sphere where companies, teams, and particular people set trends and come […]
Chinese Bank Launches and Then Disables Digital Yuan Wallet Chances are those of you who run ads for cryptocurrency products and services have been closely following China’s attempts at upending the dominance of Bitcoin. The country’s central bank-backed digital yuan has triggered huge controversy immediately after its launch and is now expected to go head-to-head with other cryptocurrencies and the US dollar.
No comments
Leave a comment
Ответ на комментарий: ....
This site uses cookies. By closing this message and continuing to browse the site, you authorize their use.