Bad news for affiliates driving traffic to gambling ads in Spain. On May 22, it was revealed that the Spanish government was planning gambling ad crackdown. It has not been specified yet how this ban will be implemented.
Spain could follow Italy’s path and ban all types of advertisements promoting gambling and casino products or learn from the experience of Sweden where the government has a gambling monopoly and is currently taking steps to clamp down on gambling ads. Another option is the UK that introduced a ban on betting advertising during major football broadcasts.
Only time will tell what decision the Spanish government will take. However, there is an obvious tendency that an increasing number of European countries ban gambling ads or impose strict regulations on this ad market. This implies that affiliates will have to come up with new methods to promote gambling offers.
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